Job Description

As a Marketing Specialist, you will be responsible for growing our company brand presences through offline & online marketing channels within a given budget. This position involves overseeing various aspects of company's marketing campaigns to ensure effectiveness and meet revenue targets.

MAIN RESPONSIBILITIES:

- Conceptualize, plan and execute marketing campaigns from end-to-end in various channels at optimum level to increase company's sales revenue and meet ROAS targets.
- Analyze marketing data and optimize marketing strategies to meet revenue growth and increase brand presence throughout all offline/online channels.
- Manage company's social media & e-commerce accounts, including optimize ads settings & results, set promotions for sale campaigns, and replying customers inquiries.
- Perform weekly analysis of latest market trends and competitor activities to identify growth opportunities.
- Develop engaging visuals, product images, short videos, and promotional materials that adhere to company brand image.
- Monitor and analyze key performance indicators (KPIs) such as CPL, conversion rates, ROAS, retention rates, and customer satisfaction metrics.
- Independently plan and execute brand event/roadshows and deliver optimum results.

COMPETENCY:

- 1 year of marketing specialist experience is preferred.
- Fundamental knowledge of basic marketing models, key performance metrics and indicators.
- Proficiency in social media & e-commerce advertising and analytical tools, monitor key metrics, and customer behaviors to derive latest market insights and make analytical and data driven proposals.
- Creative content creation skills that includes proficiency in photo and video editing tools, and technologies that produce engaging marketing content.
- Independent personnel that able to execute marketing projects with minimal guidance.
- Proficiency in English, Chinese, and Malay is required.
- Candidate must possess at least a Diploma level.

PERSONAL SKILLS:

- Energetic individuals with a passion for e-commerce and social media marketing.
- Analytical & Critical Thinking person.
- Excellent Communication & Interpersonal Skill
- Fast learner, Independent, Self-Motivated and Result Oriented person.

Job Type: Full-time

Pay: RM2,500.00 - RM4,200.00 per month

Benefits:

Maternity leave Opportunities for promotion Parental leave Professional development Work from home
Education:

Diploma/Advanced Diploma (Preferred)
Experience:

Live Hosting: 1 year (Preferred) Ecommerce Marketing: 1 year (Required) Social Media Content: 1 year (Required)
Language:

Chinese (Required)
Location:

Petaling Jaya (Preferred)
Willingness to travel:

* 50% (Preferred)