Marketing Executive

Petaling Jaya, Malaysia

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Main Responsibilities:

Develop branding and marketing strategy. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape
Develop consumer marketing launch plans for new product, product re-launches and other marketing and branding campaigns as assigned, in a timely and accurate manner, include oversee advertising and media planning for the product
Lead point of contact for cross functional team on providing information, planning, and briefing on product to sales department
Conduct research to identify emerging trends of consumers
Analyses market trends and development that may impact offline marketing activities
Assist in execution of activities to communicate business value proposition to customers including brand campaigns and marketing activities
Define product strategies and roadmaps
Communicate with creative team on advertising and promotion material including design and others

Qualifications:

At least Diploma and above or equivalent experience
At least 1-2 year(s) Consumer Brand Marketing experience in FMCG industry is preferred (F&B industry will be an advantage)
Familiarity with alcohol beverages would be a big bonus
High fluency and comprehension in English, Cantonese and Mandarin
Microsoft Excel & PowerPoint Savvy
Possess own transportation, valid driving license
Comfortable working in ALCOHOLIC Beverages Industry

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