Marketing Executive

Selangor, Malaysia

Job Description


We are hiring a Marketing Executive for Datai Hotels and Resorts, the management company operating The Datai Langkawi. This position is based in our office in Selangor, Malaysia, and open for Malaysian residents or PR holders only. OVERALL SCOPE OF JOB DESCRIPTION The Marketing Executive supports the Director of marketing (DOM) in all day-to-day tasks. Particular focus for this position is on strong admin skills and experience in branding, as the majority of projects will involve development of The Datai brand and the support of new development projects. The successful candidate is also responsible to assist in the implementation and execution of an integrated marketing communication plans that helps accomplish the business objectives of the company. This position coordinates key marketing communications and branding projects, promotional activities, public relations efforts, advertising campaigns and any other related activities which support the development of The Datai brand and any subsidiaries. The Executive is the backbone of the Marketing team and ensures all admin processes are followed as per company regulations. SPECIFIC DUTIES & PERFORMANCE RESPONSIBILITIES General Respond to all inquiries within 24 hours (responses within the same business day are expected for WhatsApp requests), and follow up on any pending communication from active projects in a reasonable time within office hours. Accommodate and document special requests. Ensure standard templates are being used for responses. Comply with regular office hours and notify superiors of any deviation in attendance immediately. Adhere to deadlines set by superiors and communicate any non-adherence ahead of time. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Answer questions about the company and its properties, facilities/services and room accommodations. Represent and communicate on Datai Hotels and Resorts and its brands and properties, ensuring that the quality image of each property is portrayed, and that every opportunity is taken to promote Datai Hotels and Resorts and its properties. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Work closely across all departments, seeking proactive opportunities and planned promotional campaigns to address specific business challenges, as required. Comply with quality assurance expectations and standards. Undertake additional duties as requested by Supervisors. To maintain the strictest confidentiality on all matters relating to Datai Hotels and Resorts and its properties, plus all other marketing and personnel related matters. Collateral Update existing collateral (predominantly presentations but also any other items as requested), online and offline, with current company information and most up to date and approved relevant images. Create new collateral (based on templates) when requested. Image and video sourcing for new creative concepts to create moodboards, and to draft impactful presentations that convey the key points of each assigned topic in a precise and succinct manner. Public Relations Support organisation of promotional activities and company events, liaise with concerned departments, follow up with reports on results. Draft creative copy for print and web, including writing of press releases and other corporate communications. Distribute promotional material, offers, press releases, brochures or other material. Manage and update media contacts database including maintaining lists, list cleaning, list auditing, and mail merge. Maintain and update the Media Clipping Log and compile all media coverage for the resort. Draft content/responses for any media inquiries and prepare for distribution. Digital Assist in maintaining all online channels to be accurate and brand compliant according to company standards. Monitor, implement and execute the active presence of the company on all Social Media tools (if such profiles are launched in the future) to maximize the online exposure of the property; Final approval remains with the DOM. Assist in monitoring and assessing the company\'s reviews on online portals, ensure that official feedback from the company is in place whenever necessary and assist in responses for Q&A features on review websites (Google Business, facebook reviews, etc). Assist in creating company\'s regular e-newsletters as well as tactical e-shots and prepare for distribution. Assist with other digital marketing activities including online advertising. Conduct regular quality assurance audits on the company\'s and its properties\' descriptive content & images to ensure parity on all channels and integrity with brand website (including OTAs, review platforms, sales partners, etc). Assist in monitoring the online presence and rate position of immediate competitors of the company\'s properties. Admin Assist in managing the marketing department\'s budget and project plan, as well as annual calendar. Check competitor activities, promotions, social media, etc in an effort to gain new insights of market performance. Support the DOM in their day to day activities. Manage the marketing department\'s admin tasks in an efficient and timely manner. Implement initiatives for admin tasks in the marketing department with the goal to improve the department\'s efficiency. Monitor the project calendar and ensure required tasks for upcoming events/meetings/ submission deadlines are prepared in advance. Ensure that the relevant Step-by-Step documents and SOPs are updated and adhered to. Submit minutes for any meetings where Executive attendance is requested no later than 24 hours after the meeting date. Follow up on quotes, invoices, payments, and raise purchase requests and purchase orders, and be knowledgeable about the company\'s credit and finance procedures. Electronic and hardcopy storage of contracts with any third party such as creative or digital agencies, suppliers, etc., as well as monitor for expiry and/or renewal deadlines Ensure all marketing activity has the relevant legal paper work, and contracts in place (e.g. photography licenses, model release forms, etc). Facilitate structured storage and archiving of all marketing related files, artwork, images and video in collaboration with the team for easy reference and use. Maintain office supplies (stationeries etc) and office cleanliness. Prepare, collate and update monthly Marketing & Public Relations report. REQUIRED QUALIFICATIONS, EXPERIENCE AND COMPETENCIES: The ideal candidate will be a strong, focussed, analytical and innovative individual, able to work independently or with minimal supervision, while possessing the following additional competencies: Desirable 1-2 years\' experience in hotel marketing in the luxury segment Operational experience or related service industry background Experience in a digital marketing or public relations agency Understanding of marketing and brands Essential Strong attention to detail and the production of high quality work. Strong communicator across a variety of platforms and on all levels. Excellent communication skills, both verbal and written, and strong command of English and Malay in both. Dynamic and confident individual. Demonstrates energy and enthusiasm. Excellent time management and prioritising capabilities. Ability to work under pressure and to tight deadlines. Working as a team player in a multi-cultural high performance team. Personal drive to succeed and achieve. Able to react fast but calmly in the midst of any coordination problems. Strong proficiency of Microsoft Office particularly PowerPoint, Excel, Word. Present oneself in an appropriate manner i.e. dress code and personal hygiene. Please email your resume to: [HIDDEN TEXT] by 22 September 2023. * Open for Malaysian and PR applicants only Only shortlisted applicants will be notified.

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Job Detail

  • Job Id
    JD989872
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Selangor, Malaysia
  • Education
    Not mentioned