Job Description

We are seeking a motivated and creative

Marketing Executive

with

1-2 years of experience

in digital marketing to join our growing team. The successful candidate will assist in developing, implementing, and managing marketing campaigns that promote clients' products and services. This role requires a balance of creativity, analytical thinking, and practical digital execution skills across multiple platforms.

Key Requirement:

Plan, execute, and monitor digital marketing campaigns across social media platforms including

Facebook, Instagram, XiaoHongShu, and TikTok

. Assist in the creation and optimisation of paid advertising campaigns (Facebook Ads Manager, TikTok Ads, etc.). Track and report campaign performance, providing actionable insights for improvement. Coordinate with the creative team to develop engaging, brand-consistent content (graphics, videos, captions). Draft and schedule social media posts aligned with clients' marketing calendars and brand strategies. Conduct market and trend research to propose new content ideas that drive engagement and conversion. Support client communication, ensuring timely delivery of marketing plans, reports, and updates. Assist in developing marketing proposals, presentations, and reports for client meetings. Monitor social media analytics and prepare periodic reports on campaign effectiveness. Evaluate key performance indicators (KPIs) such as reach, engagement, click-through rate, and ROI. Recommend strategic adjustments based on data insights. Ensure brand voice and visual identity are consistent across all marketing materials. Collaborate with cross-functional teams to enhance overall campaign coherence and execution.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field. 1-2 years of hands-on experience in digital marketing or social media management (agency experience preferred). Familiarity with

social media platforms and tools

: Facebook, Instagram, TikTok, XiaoHongShu, and Meta Business Suite. Basic understanding of

paid advertising

,

content creation

, and

analytics tools

(e.g., Meta Ads Manager, TikTok Ads Manager, Google Analytics). Strong writing, communication, and presentation skills in English (Mandarin proficiency is an advantage for managing XiaoHongShu campaigns). Creative mindset with an eye for design, trends, and storytelling. Ability to work both independently and collaboratively in a fast-paced environment. Detail-oriented, organised, and capable of managing multiple projects simultaneously.

Preferred Skills (Added Advantage)

Experience with

Canva

,

Adobe Creative Suite

, or video editing software. Knowledge of

SEO basics

and

content marketing principles

. Prior involvement in

influencer marketing campaigns

. Understanding of

data-driven marketing

and performance optimisation.

What We Offer

A collaborative and supportive work environment that values innovation and creativity. Exposure to diverse industries and client portfolios. Opportunities for professional development and career progression. Competitive remuneration based on experience and performance. Performance incentives and bonuses for outstanding campaign results.
Job Types: Full-time, Fresh graduate

Pay: RM3,000.00 - RM7,500.00 per month

Benefits:

Opportunities for promotion Professional development
Work Location: In person