Develop and execute targeted marketing strategies. Create and implement comprehensive marketing plans designed to generate leads.
Oversee the company's digital marketing efforts and manage social media and email marketing campaigns to nurture leads.
Develop insightful technical content such as blog posts, case studies and product brochures.
Work closely with our principals to leverage their marketing materials and co-branded campaigns.
Conduct ongoing market research to understand competitor strategies, pricing and new product launches.
Develop effective sales tools such as technical datasheets, presentation decks and comparison guides to equip the sales team.
Organize technical workshops or webinars for prospects and existing clients
Responsible for the marketing budget, ensuring efficient allocation of resources across various channels. Track, analyze, and report on campaign performance.
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