Job Description

We are seeking a dynamic and experienced Senior Marketing Executive to lead the planning and execution of strategic marketing initiatives that drive brand awareness, lead generation, and business growth. The ideal candidate will have a strong background in both digital and traditional marketing, with proven ability to manage campaigns, analyze performance metrics, and support cross-functional marketing efforts.

You will have an opportunity in being involved in E-Commerce, Marketing Production, Event Planning and Management, and all types and categories of Marketing Activities from start to finish.

Work with an existing marketing team on the following aspects:

Develop and implement marketing strategies aligned with business objectives. Plan and manage integrated marketing campaigns across digital (SEO, SEM, email, social media) and traditional (events, print, PR) channels. Work closely with product, sales, and design teams to ensure consistent messaging and branding. Conduct market research to identify customer trends, competitor activities, and opportunities for growth. Manage the production of marketing materials including brochures, presentations, website content, and newsletters. Oversee content creation for blogs, social media, email marketing, and landing pages. Track and report on the performance of marketing campaigns using tools like Google Analytics, or similar. Optimize marketing strategies based on data-driven insights and KPIs. Coordinate and manage events such as product launches, webinars, and trade shows. Mentor and support junior marketing staff, as needed.

Requirements:

Bachelor's Degree in Marketing/Business/Mass Communication or equivalent. 3 years and above experience in related field (Fresh Graduates can be considered) Languages: Bahasa Melayu, English, Mandarin Able to meet deadlines, multi-task, and detail-oriented person. Knowledge in content writing an advantage.

Why Join Us?

At BACFREE, we don't just offer a job - we offer a career journey with growth, recognition, and rewards.

Financial Rewards:

Competitive salary with attractive

commission scheme

Annual performance bonus & salary increment Staff purchase discounts

Wellbeing & Care:

PA Insurance, medical, dental & spectacles coverage

Work-Life Balance:

Annual leave, marriage leave, maternity/paternity leave, natural disaster leave

Recognition & Perks:

Marriage & baby gifts Monthly

Star Employee Award

Sports Club activities Continuous

training & career development opportunities

Job Type: Full-time

Pay: RM2,600.00 - RM4,000.00 per month

Benefits:

Flexible schedule Free parking Maternity leave Opportunities for promotion Professional development
Work Location: In person