WORQ is a flexible-office and community company, with products in coworking spaces, community app, enterprise solutions and looking to grow its offerings to better service and innovate the real estate market. As an innovation firm in this industry, WORQ is a venture capital-backed startup invested by Cradle, 500 Start-Ups, Phillip Capital, Space Matrix ( a sister company of Jungle Ventures ), as well as private investors from Goldman Sachs and Temasek. Winning 5 awards including, Voted the Best Coworking Space of Malaysia by the Malaysia Rice Bowl Startup Awards in 2017, Coworker Member's Choice Award winner in 2018, Outstanding Incubator / Coworking Space Winner in 2018, Coworker Member's Choice Award winner for Kuala Lumpur category in 2019 and Coworker Member's Choice Awards winner with more than 100,000 sqft of space and growing, housing over 281 companies, we have been able to fuel collaboration on a scale never seen before in Malaysian entrepreneurship history.
WORQ's fast growth in a sustainable manner has garnered the continued support and investment from the VC world including its latest third round of financing completed amidst COVID-19 with backing from seven follow-on investors, signifying investor confidence in its potential. Its sustainability and risk management is bar none and endorsed by six of the major banks in Malaysia extending loan offers to WORQ, passing the stringent risk test of traditional banks. With a strong base, WORQ is poised to capitalize on the fast-growing flexible office market to reach its vision of making people prosper by working together. It's a massive dream, and we're working passionately to fulfill it. We can't do it alone though - this is where you come in.
We are looking for a dynamic and experienced individual to join our growing company as a
Marketing Executive
, who is responsible for planning, executing, and optimizing integrated marketing campaigns to strengthen brand presence, drive engagement, and support business growth. This role involves coordinating with internal and external stakeholders to ensure smooth execution of marketing and promotional initiatives, including digital advertising, content creation, website management, social media, and email marketing.
Responsibilities:
Liaise with internal and external stakeholders to ensure all marketing, promotional projects and new product launching are effectively co-ordinated, all deadlines are met and budgets managed effectively
Plan and execute all digital marketing campaigns, which include but are not limited to Google ads, LinkedIn ads, social media, website, email, and display advertising according to marketing plans.
Continuously improve campaign performance through analytics tracking, insights gathering, and application of best practices.
Design, build, and optimize our digital presence--improving website ranking, conversion funnel, and UX to increase engagement and inquiries.
Manage website content updates, visual consistency, and SEO best practices across all landing pages to ensure a seamless digital experience.
Collaborate with the marketing and design teams to produce high-quality content that resonates with our target audience.
Edit and proofread copy to ensure it meets brand guidelines and is free of errors.
Conduct keyword research and implement SEO best practices to optimize content for search engines.
Stay up-to-date with industry trends and customer needs to produce relevant content.
Manage all social media communications while moderating all user-generated content in line with the moderation policy for each community.
Develop targeted email automation and drip campaigns to nurture leads and improve retention rates.
Other additional ad-hoc tasks/projects as assigned.
As part of the Marketing & Community Team, you are expected to:
Participate in brainstorming and developing creative marketing plans and growth strategies
Be the ambassador of the business community ecosystem through partnerships and events
Promote and ensure optimal understanding of marketing plans across the company.
Qualifications
Candidate to possess a Degree in Marketing, Communication or equivalent
3 years of experience is preferred for this position
Self-starter individuals with a strong drive to achieve
Must have good communication skills and strong command in spoken and written English languag
Additional Information
Bonus points if you have:
Experience in Community Building or Leadership Roles in Extracurricular Activities / Associations
Experience in creating/managing social media accounts
* Overseas work experience or experience working in a fast-paced start-up environment.
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