Job Description

Company Description

Public Gold Marketing Sdn Bhd is a precious metals gold and silver trading company originally from Penang and begin with a humble journey on 2008. Founded by a visionary leader, Dato' Wira Louis Ng, Public Gold currently having 19 branches all over Malaysia as well 6 in Indonesia, and serving almost 2 Million customers worldwide. Currently the HQ Menara Public Gold is operating in Jalan Tun Razak, near Tun Razak Exchange (TRX). The company specializes in managing investments and provides a variety of services to clients. With a strong foundation and strategic approach, Public Gold Marketing Sdn Bhd serves customers effectively in the financial sector.

Role Description

Develop and implement social media marketing strategies across all platforms, including Facebook, Instagram, Tiktok & XHS to enahance brand awareness, generate leads, acquire customers and drive sales. Create and manage paid social media comapaigns to drive high-quality traffic and generate sales leads. Write and edit social media copy and creative assets for ads and organic content Analyze and report on the performance of social media campaigns, making data-driven decisions to improve results Collaborate closely with the sales and operation team to develop lead-generation campaigns that align with the sales strategy. Organise internal events and roadshos, and participate exhibitions. Establish strong relationship with key stakeholders to ensure effective collaboration and alignment on key marketing initiatives. Allocate and manage budgets effectively, optimizing for cost-per-click (CPC) and cost-per-impression (CPM) Implement meta tags, keywords, and hashtags to enhance ad discoverability and alignment with trends. Develop complling ad creatives with clear-to-action (CTA) to drive engagement and conversions. Monitor and analyze performance metrics, including impressions, click-through rates (CTR), and conversion rates. Conduct A/B testing to refine ad strategies and improve campaign outcomes. Utilize retargeting techniques to re-engage users and maximize conversions. Prepare Sales Reports or statistical analysis. Able to work on ad-hoc tasks which is marketing related.

Qualifications

Marketing and Communication skills Social Media Marketing skills and optimize campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others Web Content Writing skills Web Analytics skills Strong organizational and project management abilities Experience in the financial or investment industry is advantageous Bachelor's degree in Marketing, Communications, Business, or related field Creating compelling digital content including newsletters as well as email blasting Managing SEO/SEM efforts Handling paid advertising, and analyzing performance metrics to drive results and optimize campaigns for the entire group Keep abreast of the latest trends in digital marketing, including new tools, platforms, and strategies to ensure the brand stays ahead of the competition Attend to any ad-hoc assignments or projects as directed by the group
Job Type: Permanent

Benefits:

Maternity leave Opportunities for promotion Parental leave Professional development
Education:

Bachelor's (Preferred)
Language:

Mandarin (Required)
Work Location: In person