Job Description

Key Responsibilities
Strategy & Planning: Develop and execute a comprehensive marketing strategy that aligns with overall business goals.
Team Leadership: Lead, mentor, and grow the marketing team (including internal staff and external agencies/contractors).
Brand Management: Oversee all branding, communications, and public relations efforts to ensure a consistent and strong brand presence.
Performance Marketing: Manage and optimize digital marketing channels (SEO, SEM, PPC, Social Media, Email) to drive traffic, leads, and conversions.
Content & Communications: Direct the creation of high-quality, engaging content (website, blog, case studies, videos, etc.) that attracts our target audience.
Budget Management: Manage the marketing budget effectively, ensuring high ROI on all expenditures.
Reporting & Analysis: Monitor, analyze, and report on the performance of marketing campaigns, using data to inform future strategies.
Qualifications
Experience: 5+ years of progressive marketing experience, with at least 2 years in a leadership or managerial role.
Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
Skills: Proven expertise in both traditional and digital marketing channels.
Leadership: Strong leadership, communication, and project management skills.
Data-Driven: Proficiency in using marketing analytics tools (e.g., Google Analytics, CRM software) to make informed decisions.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

Skills Required