Job Description

Company Description

Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.



About this role:

The Carousell Malaysia Marketing Team is responsible for establishing Carousell as the preferred classifieds platform in Malaysia. The team works to grow a passionate community of buyers and sellers while delighting our existing users with innovative marketing efforts. The team owns the marketing targets for our markets and works cross functionally with the regional teams to meet our business goals.

We are looking for a fresh graduate or a student looking for industrial placements for a minimum of 3 months to join the team to provide creative ideas in line with marketing-related initiatives in order to help achieve Carousell Malaysia's business goals.

You will * Create content for TikTok and grow our following

• Trend research: Keep a pulse on internet trends and share with the team weekly and utilize trends to inform content creation
• Content creation
• Plan and produce weekly branded content for Carousell's TikTok
• Generate and brainstorm engaging ideas for TikTok together with design, brand, and especially the Malaysia country marketing team
• Develop share-able videos and write snappy TikTok captions
• Social and community management
• Schedule posts
• Community management to grow our following
• Replying to comments and messages from users
• Social media analytics: Analyze data and use data and insights to improve content
• Growth hacking for Gen Z

• Strategize growth hacks for the Gen Z audience segment - Liaise with Tik Tokers and manage them for any related campaigns
• Lead and drive partnerships with tertiary institutes - develop ideas and build relationships with student groups to drive usage of Carousell and brand love amongst tertiary students
• General campaign support

• Campaign support: Besides Tiktok, you'll be supporting the Malaysia marketing team with campaigns across several markets and help oversee that best practices and timelines are met
• Assist in campaign management, including but not limited to copywriting and scheduling content in our in-app and push marketing efforts
• Conceptualizing, designing and uploading content on social media based on trends and news
• Performance reporting and insights
• You will provide support and report to the Country Marketing Manager for Malaysia with a dotted line reporting to the Malaysian Marketing Executive

Qualifications

• Basic video editing skills are a must (phone video editing)
• Must be a digital native who is on top of trends and pop culture
• Good verbal & written communication skills
• Meticulous and detail-oriented
• Proactive and can-do attitude
• Strong interest in brand, marketing, consumer trends, and technology
• Preference for students studying marketing and/ or communications but not mandatory
• Previous internship experience in marketing, advertising, or communications is a plus but not mandatory
• Proficient with Microsoft Office and Google Docs
• A Carousell user and/or familiar with using the Carousell app and its features is advantageous (include your Carousell username in your application!)
• Has strong internet connection
• Willing to work remotely and come into the office from time to time when necessary

Additional Information

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