Job Description

The position will deliver innovative marketing programs to support the Malaysia market and management of all marketing activities that can be tracked and measured. The successful candidate must demonstrate strong business acumen and demand generation capabilities, relevant experience with core marketing strategy and execution, strong digital marketing skillsets, excellent project management, communication and collaboration skills. The Role

• Work with the business leaders in Malaysia to set the marketing strategy including segmentation, targeting and positioning
• Work with the sales teams to reach the target audience and drive Marketing Qualified Leads by executing projects and campaigns including segmentation, targeting and positioning
• Drive demand generation with leads as the marketing deliverable to the business
• Be a marketing thought leader and introduce innovative and effective content through multi-modalities, omni-channel marketing channels that are engaging to clients and prospects
• Understand the client\xe2\x80\x99s buying journey and buyer roles and be adept at segmentation strategies and best practices to effectively target and deliver appropriate messaging
• Communicate effectively with team members and internal clients to set expectations, advance projects, and troubleshoot issues
• Partner with the Malaysia office leadership to create and develop successful marketing strategies for the market and prepare and deliver the marketing plan
• Create internal awareness of key marketing initiatives and programs and support follow-up
• Manage the allocated country marketing budget and provide counsel on the best use of the budget for maximum marketing ROI
• Provide analysis and insights into marketing activities and related costs
• Identify cross-business collaboration opportunities and build relationships across the business
• Partner with marketing colleagues to define project objectives including sales opportunities and deliver projects on time and to required specifications

• Proven B2B marketing experience, ideally gained within a financial services, professional services, human resources consulting or start-up environment
• Data driven marketing experience with a strong background in the design and implementation of field marketing and demand generation activities such as Revenue Marketing, Account Based Marketing
• Proven experience with creating new marketing opportunities and a background of engaging clients with innovative and engaging methods that produced measurable results for positive ROI
• Strategic and tactical marketing experience, with specific emphasis on marketing planning, execution and experience with marketing technologies and online project management tools
• Digital native that will drive exceptional and creative Marketing campaigns online (LinkedIn, Google Advertising)
• Strong communicator that can partner with leaders to achieve revenue goals for the Malaysia and Singapore market
• Exceptional project management skills to effectively manage multiple campaigns, events, requests and deadlines in a timely manner
• Detail-oriented, action-oriented and results-focused
• Self-motivated and able to work with minimal supervision
• Outstanding written and verbal presentation skills
• Excellent influencing and negotiation skills and the ability to present issues and resolutions in a persuasive manner
• Flexible marketer with the ability to self-direct and regularly switch between strategic and tactical responsibilities
• Working knowledge of marketing technologies (Marketo, MS Dynamics, Cvent, Webex, Sitecore) a plus
• Undergraduate degree in Marketing, Communications, Business is preferred