Job Description

Job Summary

As a

Marketing Lead

, you will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, customer engagement, and sales performance. You will lead a dynamic team, oversee multi-channel marketing campaigns, and ensure alignment with iMotorbike's business objectives. The ideal candidate is data-driven, creative, and experienced in digital marketing, brand management, and customer acquisition strategies.

Key ResponsibilitiesStrategic Marketing & Brand Management

Develop and implement integrated marketing strategies to drive brand awareness and market growth. Define and oversee brand positioning, messaging, and storytelling. Monitor market trends and competitor activities to identify opportunities for differentiation. Ensure consistency in branding across all communication channels.

Digital Marketing & Customer Acquisition

Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and paid advertising. Optimize user acquisition strategies through performance marketing and data-driven decision-making. Collaborate with the content and design teams to create compelling marketing materials. Oversee website traffic, analytics, and conversion optimization strategies.

Campaign Management & Public Relations

Plan and execute marketing campaigns, product launches, and promotional activities. Develop partnerships with influencers, media outlets, and industry stakeholders to enhance brand exposure. Oversee public relations efforts and reputation management.

Customer Engagement & Community Building

Develop strategies to enhance customer retention and loyalty. Engage with the motorcycle community through events, sponsorships, and experiential marketing. Utilize CRM and data analytics to personalize marketing efforts.

Team Leadership & Budget Management

Manage and mentor the marketing team, ensuring high performance and collaboration. Set key performance indicators (KPIs) and measure campaign effectiveness. Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

Requirements & Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of experience in marketing, with at least 2 years in a managerial role. Strong knowledge of digital marketing, analytics, and customer acquisition strategies. Experience in social media marketing, content creation, and brand management. Ability to analyze data and translate insights into actionable strategies. Excellent leadership, communication, and project management skills. Experience in the automotive or e-commerce industry is a plus.

Why Join Us?

Be part of a fast-growing and innovative platform in the motorbike industry. Lead exciting marketing campaigns with a real impact. Work in a dynamic and collaborative environment. Opportunities for career growth and professional development.
Job Type: Full-time

Pay: RM7,000.00 - RM8,500.00 per month

Benefits:

Health insurance Opportunities for promotion Professional development
Work Location: In person