Job Description

Job Purpose:To provide support in the achievement of the organization\'s strategic and business plan objectives for the Anmum system: Materna, IFFO, Essential, Essential Gold portfolio via the development and execution of researched, well-structured, and innovative Marketing plans.Key Accountabilities:Brand Planning

• Proactively seek new opportunities and develop business plans for the brand in line with the overall OpCo business plan and Category strategic plans and objectives.
• Develop annual budgets/targets for market shares, brand awareness, volumes, revenue and marketing expenditure for the brand

Brand Activation/Equity

• Develop and implement effective brand plans within budget and on time.
• Instigate, develop and manage effective working relationships with business partners, internal and external, to achieve brand objectives.
• Maintains and reflect consistent brand identity by consistent execution over time.
• Monitor, review scorecard performance and recommend appriopriate marketing plans and activities in light of changes in the external and internal environment.
• Monitor and review the cost effectiveness and efficiency of advertising, media, and promotional activities, outside suppliers and agencies (e.g. advertising).

Category & Channel Planning (Sales and Operations Planning)

• Maintains a close working relationship with the sales team, trade marketing and customers. Attends S&OP meetings and work with trade marketing to align and integrate marketing programmes with sales.
• Integrates shopper behaviour in different channels, knowledge of key trade terms, structures and accounts when developing and implementing brand activation plans.

Product Innovation

• Proactively seek new opportunities for the brand as inputs into OpCo\'s long term strategic plans.
• Lead and/or participate in cross-functional teams, with application of Phase-Gate process for new product development projects

Consumer Insight

• Develop understanding of consumer insights via planning and implementation of consumer research programmes.
• Implements consumer insights through brand and customer plans to address business and brand needs.
• Develop and maintain a full understanding and complete knowledge of dairy-based products and the market environment in which they compete.

People Management

• Lead, develop and motivate staff and create an environment, via prioritising, managing and measuring work within the OpCo\'s total systems and make courageous decisions for team that delivers effective outcomes.

Skills & Experience:

• A tertiary qualification in marketing or business
• At least 8 years brand management experience gained from a fast -moving consumer goods company or related marketing experience (market research, sales, advertising).
• Experience in dairy/paeds category/reputable brands portfolio would be an added advantage
• Strong stakeholder management and influencing skills and able to work well with cross-functional teams.
• Excellent oral and written communication skills, analytical and creative thinking, strong interpersonal skills, sound planning and organizing skills, strong sense of urgency, decisive, strong leadership ability.

Our StoryFonterra is a global nutrition company owned by 10,000 farming families in New Zealand. We employ 20,000 people around the globe and offer amazing opportunities for people who want to join our team. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence.At Fonterra, diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders and passionate people, this is a great place to work, please apply and join our team.

Fonterra