Job Description

1. Strategic Marketing & Planning

Develop, implement, and monitor the hospital's overall marketing strategy to achieve business and growth objectives.

2. Branding & Promotion

Promote the hospital's brand, services, and specialties through campaigns, events, digital marketing, and media outreach. Ensure consistent brand messaging across all channels, including print, online, and social media. Organize and oversee hospital participation in health camps, exhibitions, conferences, and international events.

3. Digital & Offline Marketing Management

Plan, execute, and monitor digital marketing campaigns including social media and email marketing. Manage traditional marketing efforts such as print ads, brochures, PR events, and collaborations with corporate partners.

4. Patient Engagement & Services

Develop programs to enhance patient experience, engagement, and retention. Assist in promoting international patient services and facilitate their onboarding and care experience.

5. Team Leadership & Development

Lead, mentor, and develop the marketing team, providing training and opportunities for skill growth. Delegate responsibilities effectively while monitoring performance and productivity.

6. Reporting & Compliance

Prepare regular reports on marketing performance, and patient engagement metrics for hospital leadership. Ensure marketing activities comply with healthcare regulations, ethical standards, and hospital policies.

7. Additional Duties

Perform other tasks and responsibilities as assigned by the Hospital Director or designated representatives. Conduct market research, competitor analysis, and patient feedback assessments to identify opportunities and threats. Plan annual marketing budgets, monitor expenditures, analyze variances, and recommend corrective actions.
Job Types: Full-time, Permanent

Pay: RM2,350.24 - RM6,000.00 per month

Benefits:

Maternity leave Opportunities for promotion Parental leave Professional development
Work Location: In person