Job Description

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• Plan and manage all marketing, advertising, publicity and promotional events for the Group\xe2\x80\x99s F&B brands according to VG guidelines.
• Define customer centric marketing strategies, process and procedures for promotions and brand initiatives.
• Manage budget and set direction for the brand to achieve financial and business objectives.
• Support the Brand\xe2\x80\x99s Business Goals.
• Support the CRM and build the base of VIP customers.

• Develop and manage the Brand annual business plan, A&P budget and monthly marketing calendar for optimum utilization of funds to increase ROI, and attain necessary approvals prior to execution.
• Develop strategies for new customer recruitment and CRM plans for top of mind recall.
• Create and publish all marketing campaigns in line with marketing plans.
• Make periodical competitor store visits to better understand the business marketing needs.
• Ensure all marketing materials are approved by Brand and/or Directors.
• Build effective working relations with key F&B stakeholders
• Partner with 3rd party and Valiram Brand(s) to develop seasonal marketing and PR strategies.

• Plan and direct advertising, public relations, and promotional events and strategies for the Brand(s).
• Interpret Brand(s) programs for the media and the public.
• Develop social media campaigns to build online brand awareness.
• Frequently act as a Brand(s) spokesperson, representing officials at media interviews and company meetings with approval from AVP Marketing and/or Head \xe2\x80\x93 F&B.

• Initiate, develop, and maintain local, national, and international media relations.
• Develop and maintain good relationships with mall management for tie up, mall advertising, event & real estate opportunities.

• Plan and implement events calendar for positive brand building through promotional activities.
• Conduct media and press events for seasonal launches.
• Plan & execute multiple local press days & consumer events to drive brand equity.
• Coordinate ceremonies, press conferences, and other events or special projects.

• Identify and monitor VIP Customers.
• Build and implement appropriate plans to manage VIP customers and increase their

• Prepare monthly marketing reports for Country management analysis.
• Ensure timely submission of all marketing reports including post-event reports.
• Review and research marketing campaigns of competitor brands.
• Track marketing performance, gather consumer insights and evaluate program

• Deliver post program and promotion analysis and key best practices to Management.

• Minimum Bachelor Degree in Marketing or related field
• Minimum 4-5 years of marketing experience in Food & Beverage or a comparable retail environment
• Fluent English, both in written and spoken. Knowledge of other languages is an added

• Good interpersonal skills
• Strong financial acumen
• Ability to handle stress, show resilience and adapt to changing market trends.
• Pleasant personality with positive attitude
• Excellent communicator
• Good persuasion and negotiation skills
• Proficient in computer skills