Job Description

To create and execute impactful marketing strategies that strengthen the company's brand, boost sales growth, increase profitability, and reinforce its market position. This role plays a crucial part in leading marketing campaigns, analyzing market trends, and ensuring all marketing initiatives align with the company's broader business objectives.This is a strategic position, tasked to lead the development and execution of all marketing and go-to-market strategies of the business. Key responsibilities include:Develop and Execute Marketing Strategies

• Create and implement strategic marketing plans to increase product visibility, adoption, and market share.
• Conduct thorough market research and competitor analysis to identify trends, opportunities, and challenges.
• Oversee marketing campaigns across digital, advertising, and event platforms, optimizing for effectiveness and return on investment.

Brand and Social Media Management

• Ensure consistent and impactful brand messaging across all channels.
• Enhance engagement on social media platforms, aligning content with brand values and identity.

Insights, Analytics, and Reporting

• Leverage data analytics to measure marketing performance, assess ROI, and guide campaign adjustments.
• Provide actionable insights into customer behavior, market trends, and competitive positioning to inform strategic decisions.
• Regularly report key performance metrics, such as social media engagement, lead generation, and pipeline health.

Product Development and Market Alignment

• Collaborate with product teams to synchronize marketing efforts with product launches and improvements.
• Use market and customer insights to influence product positioning and development strategies.

Stakeholder and Budget Management

• Build and maintain strong relationships with industry partners, agencies, and key stakeholders.
• Represent the company at events and conferences to enhance visibility and networking.
• Manage the marketing budget, ensuring cost-effective allocation aligned with business objectives.

Exciting opportunity to join a new set up backed by a conglomorateOpportunity to lead and transform the marketing teamThe successful candidate is an experienced marketer within the chemical industry with proven track record of success. Key requirements include:

• A bachelor's degree in Marketing, Business Administration, or a related discipline.
• 5-7 years of marketing experience, ideally within chemical, industrial or B2B sectors.
• Proven skills in brand management, digital marketing, and market research.
• Strong strategic planning and problem-solving abilities.
• Expertise in using marketing analytics tools to assess campaign performance.
• Excellent communication and presentation skills.
• Ability to prioritize and manage multiple projects under tight deadlines.
• Hands-on experience in market research and brand strategy development.
• Proficiency with Google Workspace and other business software.

Our client is a local conglomerate with a newly created business within the chemical manufacturing industry. They cater to a niche market with very few players globally and a high demand locally and regionally.

• Exciting opportunity to join a new set up backed by a conglomerate
• Opportunity to lead and transform the marketing team

Michael Page