Job Description

Marketing & Communications



Marketing Manager - Global Business Marketing - Malaysia



Location

:



Kuala Lumpur



Employment Type

:



Regular



Job Code

:



A172601



Responsibilities



Team Introduction

Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.



Responsibilities

1. Develop short term to long term go-to-market calendar of commercial partnership/sponsorship opportunities and marketing events, aligned with business objectives and execute against the plan.

2. Drive advertising revenue growth by unlocking new and inspiring brand sponsorship opportunities with content packages by incorporating standard ads and non-standard ads resources/placements, user content programming, IP event, creator solutions.

3. Deliver clear and compelling pitching decks and sponsorship rate cards for sales enablement, working closely with sales teams to manage client expectations and be responsible for project related trainings and presentations both internally and externally.

4. Collaborating with sales and cross-function teams across pre-sell, during-sell & after-sell working processes to deliver against advertising revenue targets.

5. Partner with integrated marketing communications manager on go-to-market plans to inspire and influence regional clients and partners via events and scaled education.

6. Analyze and optimize marketing results and channels, particularly commercial partnerships and events, to extract insights, measure impact, and drive best practices.

7. Manage regular reporting on business marketing initiatives and results, specifically commercial partnerships and events, for quarterly planning (OKR), reporting (QBR) and annual planning.

8. Budget management:

allocate budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.



Qualifications

Minimum Qualification(s):

1. Bachelor's degree.

2. Professional experience and sponsorship experience in agency, TV networks and tech platform companies.

3. Experience in brand marketing and advertising on the client side or tech platforms companies or agencies.

4. Demonstrated ability to manage multiple projects in a fast-paced environment.

5. Strong understanding of digital marketing, especially the mobile, social landscape in the Malaysia.

Preferred Qualification(s):

1. Passion for marketing, and up for the challenge of building something from the ground up.

2. Experience in development of creative ideas and communications materials, and supervise creative production.

3. Experience working with content providers or IP holders and developing sales packages preferred.

4. Self-starter, fast learner who is detail-oriented and has critical thinking.

5. Excellent communication skills; able to connect with both executives and external/internal teams, with good public speaking skills.

6. Knowledge of digital third-party servers, measurement, content and media verification partners.



Job Information



About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



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Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



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Diversity & Inclusion



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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.