Job Description

Executive recruitment company Monroe Consulting Group Malaysia is recruiting on behalf of a leading confectionery and bakery. As business growth and expansion continues, our respected client is seeking an enthusiastic and highly motivated individual for the position of Marketing Manager. The opportunity is based in Johor Bahru, Malaysia.
You will support the Marketing department in driving the company's brand, customer engagement, and business growth through integrated marketing strategies. In addition to managing branding, digital marketing, PR, and trade marketing, the team leads efforts to modernize the brand, enhance customer experience and respond to changing market trends.
Job Responsibilities:
Digital Marketing & Content Creation

• Develop and roll out strategies for social platforms, the website, and email to effectively connect with our audience.
• Generate original, compelling content (such as articles, videos, and visuals) in line with the bakery's values and brand.
• Lead SEO strategies to maximise online visibility and search rankings.
• Track and analyse performance metrics, refining tactics to improve reach and engagement.
• Manage digital assets including Facebook, Instagram, TikTok, Xiaohongshu, web updates, and digital advertising.

Campaign Management & Brand Engagement

• Organise and launch campaigns to boost sales, drive in-store visits, and strengthen customer retention.
• Work cross-functionally to ensure marketing supports overall business objectives.
• Coordinate activities like in-store promotions, events, roadshows, and influencer partnerships for greater brand exposure and improved customer experience.
• Oversee media relations, public relations, sponsorship activities, and collaborations with other brands.

Analytics & Budget Control

• Monitor the effectiveness of campaigns, focusing on ROI, engagement, and conversion rates.
• Prepare detailed results reports with actionable recommendations for senior leaders.
• Oversee the marketing budget to ensure effective resource allocation and return on investment.
• Stay informed on market developments, customer trends, competitor moves, and explore new opportunities through ongoing research.

CRM & Customer Loyalty

• Design and manage customer relationship initiatives and loyalty schemes to encourage long-term engagement.
• Implement feedback channels to gather insights on customer perceptions and drive continual improvement.
• Analyse customer data to fine-tune retention efforts and tailor marketing strategies.

Partnerships & Stakeholder Coordination

• Manage collaborations with vendors, media, and creative agencies for unified brand messaging.
• Represent the brand at industry conferences, trade fairs, or other events to boost visibility.
• Foster communication within the organisation to ensure marketing strategies are well aligned across all departments.

Brand Stewardship & Customer Experience

• Safeguard the bakery's brand identity and ensure consistency across all communications and platforms.
• Develop tactics to heighten brand awareness and improve market standing.
• Oversee product presentation and in-store branding to reflect company values.
• Ensure outstanding customer experiences by addressing feedback and maintaining high service standards.
• Manage physical brand touchpoints like packaging, store signage, and branded materials.
• Attend relevant industry events and exhibitions to represent the brand and expand its reach.

Key Competencies:

• Demonstrated leadership and results orientation.
• Superior communication and collaboration abilities.
• Creative thinking, adaptability, and strategic insight into market trends.
• Track record of managing multiple projects in a dynamic setting.
• Strong analytical skills and a data-driven approach to decision-making.
• Dedication to delivering an outstanding, consistent brand experience.
• Self-starter mentality with proactive problem-solving skills.
• Highly organised with strong attention to detail and time management.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a similar discipline.
• At least 5 years' experience in marketing or brand management, including 2 years in a supervisory or leadership role.
• Solid experience in planning and executing integrated marketing campaigns.
• Strong digital marketing skills, including expertise in SEO, email marketing, and leading social media platforms (Facebook, Instagram, TikTok, Xiaohongshu).
• Competence with analytics tools (such as Google Analytics); graphic design skills are a plus.
• Proficiency in English, Malay, or Mandarin (for effective communication with partners and clients).

Skills Required