Job Description

JOB DESCRIPTION:- 1. Principal accountabilities: \xe2\x80\xa2 To develop strategic and tactical marketing plans and identify relevant marketing approach that will enable maximum market penetration. \xe2\x80\xa2 To be accountable for the University College\xe2\x80\x99s student enrolment targets. \xe2\x80\xa2 To ensure due compliance of the Ministry of Education and National Accreditation Board guidelines in programme advertisements and recruitment of students. \xe2\x80\xa2 To ensure the best customers\xe2\x80\x99 service by attending to customers\xe2\x80\x99 enquiries/complaints where necessary. \xe2\x80\xa2 To train, nurture and develop the Marketing Team by leading them in the performance of their work so as to achieve high productivity and quality of service. \xe2\x80\xa2 To be responsible for corporate communications, publications, media liaison, brand management, advertising, web development, and community relations. \xe2\x80\xa2 To undertake detailed planning, organisation, implementation and review of a range of events which focus on student\xe2\x80\x99 recruitment. 2. Marketing of UOWM KDU programmes: \xe2\x80\xa2 Create publicity for the University College and the programs through write-ups, liaison with media, newsletter and advertisements. \xe2\x80\xa2 Supervise the preparation of publicity items (photos, posters, etc) and print materials. Ensure that brochures/leaflets and other promotional materials are in place i.e. stocks and oversee the printing of such materials. \xe2\x80\xa2 Plan & organise activities that generate publicity for the University College. Act as PR person for the University College-meet, and liaise with University College visitors, media people, agencies and others. \xe2\x80\xa2 To work closely with individual School Heads/Registrar in relation to marketing activities in order to create more awareness for these said schools. \xe2\x80\xa2 To provide counselling support on all University College programmes. \xe2\x80\xa2 To work closely with the Vice Chancellor in planning and implementing overall marketing strategies and press/media activities for the University College. \xe2\x80\xa2 Participate in road shows, education fairs as well as conduct talks/motivational workshops to promote and market the university college programmes. \xe2\x80\xa2 To visit schools and industries to promote the University College. \xe2\x80\xa2 Sustain existing- and develop new- markets regionally and internationally. Liase and work with the university college\xe2\x80\x99s local and foreign agents. 3. Administration of the Business Development & Marketing Department. JOB REQUIREMENTS:- \xe2\x80\xa2 A recognised Bachelor Degree/Master Degree in a related discipline. \xe2\x80\xa2 Minimum of 10 years working experience, with 5 years\xe2\x80\x99 experience in Managerial role. \xe2\x80\xa2 Proven success in developing marketing plans and campaigns. \xe2\x80\xa2 Excellent written and verbal communication skills. \xe2\x80\xa2 Strong project management, multitasking, and decision-making skills. \xe2\x80\xa2 Good leadership skills and stakeholder management skills. \xe2\x80\xa2 Able to plan, formulate and execute strategies for the growth and development of the Department. *** Moderate travelling required, for this role.
UOW Malaysia KDU Penang University College is one of Malaysia\xe2\x80\x99s premier private institutions of higher learning and is ideally located on the picturesque island of Penang in northern Malaysia. We operate in a purpose-built intelligent campus in the business hub of George Town and are equipped with state-of-the-art facilities to ensure the best learning environment for both local and international students, while our Batu Kawan campus enables us to accommodate an additional 5000 students. The quality of both our programmes and world class facilities are acknowledged in the award by the Malaysian Ministry of Higher Education in the 2014/2015 MyQuest evaluation system. This further confirms our position as a quality education innovator in one the World\xe2\x80\x99s fastest growing regions for higher education. In a further testament to the quality education that we provide our students, we were conferred university college status, making us a private university college in the northern region of Malaysia.
Master\'s or Equivalent