Marketing Manager

Petaling Jaya, Selangor, Malaysia

Job Description


We are the Nestl\xc3\xa9 Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestl\xc3\xa9. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world\'s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers\' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Location: Petaling Jaya, Malaysia
Company: Nestl\xc3\xa9 Malaysia (NESPRESSO)
Full-time
Bachelor\'s Degree
10+ years of experience

Position Summary

Drive the Nespresso\'s business results and brand image by translating and implementing the global marketing strategy into the local market and ensuring the Nespresso customer experience across all

customer touchpoints.

Website for more infomation :

A day in the life of a Marketing Manager

Drive business results and brand image

  • Ensure collection and analysis of external data (market and consumers) and internal data (channels)
  • Ensure generation of insights and formulation of recommendations for the entire Nespresso organization
  • Ensure development of the consumer journey strategy (consistent across all touchpoints)
  • Ensure communication of the consumer journey strategy guidelines to channels
  • Ensure communication of a high-quality and consistent brand image across all marketing initiatives (e.g., IAP, CRM initiatives, product launches)
  • Leads improvement of business results by providing marketing tools to B2C and B2B channels
  • Ensure collection of feedback from channels to further improve the consumer journey strategy and marketing initiatives
  • Ensure activation of Nespresso consumer base to drive business results
Department and Management Responsibilities
  • As part of the local Management Team, drive the overall organization\'s business results by making tactical and strategic decisions and by building the organization in a sustainable way
  • Drive innovative solutions relevant for Nespresso by following the latest developments in the field and stay up to date on competitors
  • Act as a spokesperson within the organization and in the Management Team and be the end[1]responsible for the department and the department\'s results
  • Translate the global strategy to local market needs and define initiatives to achieve business results
  • Ensure that optimal investments and decisions are made in the OP process for both CAPEX and OPEX, in collaboration with Finance
  • "Lead leaders" by promoting leadership skills
  • Manage the P&L/budget within the department
  • Align with HQ stakeholder and other markets\' counterparts on strategy, priorities, and best practices
  • Improve and implement efficient ways of working in line with the operational plan and company guidelines
People & Performance Management
  • Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
  • Build a strong team where team members collaborate effectively and understand their shared goals and purpose
  • Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
  • Lead by example in terms of NLF behaviors and safety leadership
  • Build the Nespresso culture by promoting and supporting a happy, healthy, and safe working environment that encourages teamwork, ambition, and a high level of professionalism
What will make you successful
  • Education: MSc/MA level marketing, business/economic or other relevant field
  • Professional experience: More than 10 years marketing experience
  • Extensive commercial experience in marketing and sales, with a strategic mindset, preferably in a high-end luxury brand or FMCG
  • Extensive organizational and leadership experience
  • Experience in market research/CRM/Brand Management/PR, end to end marketing exposure.
Nestl\xc3\xa9 is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

We are the Nestl\xc3\xa9 Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestl\xc3\xa9. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world\'s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers\' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Location: Petaling Jaya, Malaysia
Company: Nestl\xc3\xa9 Malaysia (NESPRESSO)
Full-time
Bachelor\'s Degree
10+ years of experience

Position Summary

Drive the Nespresso\'s business results and brand image by translating and implementing the global marketing strategy into the local market and ensuring the Nespresso customer experience across all

customer touchpoints.

Website for more infomation :

A day in the life of a Marketing Manager

Drive business results and brand image
  • Ensure collection and analysis of external data (market and consumers) and internal data (channels)
  • Ensure generation of insights and formulation of recommendations for the entire Nespresso organization
  • Ensure development of the consumer journey strategy (consistent across all touchpoints)
  • Ensure communication of the consumer journey strategy guidelines to channels
  • Ensure communication of a high-quality and consistent brand image across all marketing initiatives (e.g., IAP, CRM initiatives, product launches)
  • Leads improvement of business results by providing marketing tools to B2C and B2B channels
  • Ensure collection of feedback from channels to further improve the consumer journey strategy and marketing initiatives
  • Ensure activation of Nespresso consumer base to drive business results
Department and Management Responsibilities
  • As part of the local Management Team, drive the overall organization\'s business results by making tactical and strategic decisions and by building the organization in a sustainable way
  • Drive innovative solutions relevant for Nespresso by following the latest developments in the field and stay up to date on competitors
  • Act as a spokesperson within the organization and in the Management Team and be the end[1]responsible for the department and the department\'s results
  • Translate the global strategy to local market needs and define initiatives to achieve business results
  • Ensure that optimal investments and decisions are made in the OP process for both CAPEX and OPEX, in collaboration with Finance
  • "Lead leaders" by promoting leadership skills
  • Manage the P&L/budget within the department
  • Align with HQ stakeholder and other markets\' counterparts on strategy, priorities, and best practices
  • Improve and implement efficient ways of working in line with the operational plan and company guidelines
People & Performance Management
  • Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
  • Build a strong team where team members collaborate effectively and understand their shared goals and purpose
  • Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
  • Lead by example in terms of NLF behaviors and safety leadership
  • Build the Nespresso culture by promoting and supporting a happy, healthy, and safe working environment that encourages teamwork, ambition, and a high level of professionalism
What will make you successful
  • Education: MSc/MA level marketing, business/economic or other relevant field
  • Professional experience: More than 10 years marketing experience
  • Extensive commercial experience in marketing and sales, with a strategic mindset, preferably in a high-end luxury brand or FMCG
  • Extensive organizational and leadership experience
  • Experience in market research/CRM/Brand Management/PR, end to end marketing exposure.
Nestl\xc3\xa9 is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

PETALING JAYA, MY, 47810

PETALING JAYA, MY, 47810

Nestl\xc3\xa9

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Job Detail

  • Job Id
    JD957232
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned