Marketing Manager (retail Fashion)

Petaling Jaya, Selangor, Malaysia

Job Description


A Marketing Manager is required to function like a brand custodian where you are responsible for all marketing brand communications to establish brand awareness and market share.

  • Leading a team, you are responsible in developing the brands communication plans which includes brand building activities, product management, trade planning, maximising retail footfall and conducting retail events.
  • Stronghold in managing A&P budgets while maximising ROI.
  • Integrating an omnichannel approach to drive synergy of brand in both online (ecommerce and digital marketing) and offline presence.
  • Driving the brand\'s marcomms across PR, digital, media and on-ground activations. Identify key business partners / creators who fits the brand identity, while maintaining a good network and rapport.
  • Collaborating closely with retail business partners to drive maximum visibility across all channels.
  • Responsible over its CRM loyalty program from retention, recruitment and reengagement. Leveraging on available data to grow its consumer base.
  • Oversee consumer and promotional events in-stores (new launches / new store opening) while ensuring all POSM materials are supported.
  • Strong collaboration with internal teams (sales, demand planning, training) and external (digital / media agencies) including retailers to ensure best exposures for brand.
  • Sensitive to market trends and consumer data to decipher actional strategies of brand growth according to the brand\'s identity, guideline and values.
Opportunity to work for a leading retail brand|Expansion on portfolio in the luxury category
  • At least 5 years in retail experience
  • Prior luxury portfolio experience is preferred
  • Dynamic and collaborative team player spirit
  • Passion for the fashion / luxury industry
  • Resilient to challenges, strategic and analytical thinkers
Company based in Klang Valley is major global brand in the Retail fashion industry. They are the pioneer and a long-standing favourite in their fashion segment - always leading the way with their innovation and setting the tone for the market.
  • Opportunity to work for a leading retail organisation
  • Expansion on portfolio in the beauty category
  • Career progression
  • Attractive remuneration package
  • Job security
  • Market acumen and reputation
If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV

Michael Page

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Job Detail

  • Job Id
    JD975263
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    120000 - 132000 per year
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned