Job Description

Your Challenges
The Marketing Manager Separation and Instruments responsibilities
This dynamic position requires a strategic thinker with a deep understanding of product-market fit, competitor intelligence, and the ability to lead the full product lifecycle from introduction to phase-out for the Separation and Instruments portfolio. This role will collaborate cross-functionally to develop and execute impactful marketing plans, leveraging global resources while adapting them to local market needs. This role is central to executing Eppendorf's Go-To-Market strategy across the markets of Southeast Asia (Malaysia, Thailand, Indonesia, Philippines, Vietnam). Operating within a 100% distributorship model, the primary challenge is to counter market commoditization by empowering our channel partners to sell on value, not price.
1. Market Research and Product Lifecycle Management

• Conduct Thorough Market Research:

• Understand the needs of customers in various segments of the life science industry.
• Analyze industry trends, applications, competitor landscapes, and customer preferences to define optimal product-market fit and addressable market size.
• Lead the Product Lifecycle:

• Oversee the complete product lifecycle from introduction to phase-out.
• Craft compelling value propositions and set strategic pricing.
• Gather competitor intelligence and drive product updates to maintain a competitive edge.
• Adjust marketing strategy and plans to meet changing markets and competitive conditions.

2. New Product Introduction and Launch Management

• Own and Lead New Product Launches:

• Ensure seamless execution of Eppendorf's NPI process.
• Manage pre-launch preparation, oversee the launch process, and guide post-launch activities.
• Ensure clear deliverables and alignment across teams.

• Execute Integrated Marketing Campaigns:

• Own, execute, and monitor the performance of your marketing plan across online and offline channels.
• Develop and implement integrated marketing campaigns, continuously measuring and optimizing for maximum impact.

3. Strategic Partnerships and Channel Marketing

• Develop Comprehensive Marketing Plans:

• Collaborate with internal teams (Sales, PLS) and channel partners to create annual channel marketing plans, initiatives including defined marketing funnel strategies
• Include detailed targeting strategies and position the portfolio to specific segments and accounts.
• Demonstrable success working within a distributor-led, channel-focused, or indirect sales model is essential

• Leverage and Adapt Global Marketing Materials:

• Adapt and refine global marketing resources for local relevance and effectiveness.
• Collaborate with the Marketing Realization team to ensure consistent brand messaging.

4. Content, Events, and Lead Management

• Develop and manage engaging content for various channels, including website, blog, social media, and email marketing.
• Implement strategies to generate qualified leads for the sales team, utilizing a variety of marketing techniques.
• Utilize CRM systems to track customer interactions, manage leads, and analyze marketing campaign effectiveness.

Your Expertise

• Bachelor's degree in Marketing, Mass Communication, Advertisting or equivalent Life science industry experience.
• Demonstrable experience in marketing, managing social media platforms, campaigns, collaboration and branding for an organization
• Proficiency in analyzing relevant marketing metrics for data-driven decisions
• Experience in setting up and optimizing marketing workflows to qualify leads and transition them to sales
• Excellent English communciation skills
• High competency in using Microsoft office software programs including CRM

Your benefits at Eppendorf:

• We truly appreciate our employees and their performance
• We offer a wide range of learning and development opportunities to allow you to deepen your technical knowledge and for continuous growth
• By working with us, you will make a meaningful contribution to improving human living conditions
• Attractive salary, employee benefits and performance bonus