Job Description

We are looking for a Senior marketing manager in the car accessories industry.

Soku racing

is a car accessories shop located in Johor Bahru, Malaysia.

We sell car accessories that caters to the mass market and currently is trying to fine tune our business to make sure all our income stream is optimised.

Soku racing aims to be one of the top few car accessories shops in terms of online presence in the next few years.

We are currently looking for a passionate Senior marketing manager to join our team & help us reach our goals.

Key responsibilities:

1. Manage our marketing & content creation department team.

Short form videos planning, research/analysis on current trends & implementing catchy video content to engage with more customers

Make sure organic marketing content is up to date, performing consistently, working & most importantly, is relevant.

Make sure piicture quality, product templates & artwork are up to standard & branding guideline

Copywriting is up to standard

Make sure marketing SOP is followed

Consistent implementation of new SFV content ideas, eventually conquering the SFV game. Performance is determined by amount of views & exposure of videos.

Marketing performance reviews & analysis with what our staff are currently putting out to make sure they stay on track, and every content posted is maximised.

2. Graphic/artwork design & marketing of new products

Work together with our team to make sure that new products are marketing efficiently.

Design interesting offers, package deals, promo deals.

Work together as a team with our current marketing team. Focus on delegating the simple jobs such as daily posting, short form videos to our current team & focus on areas we are lacking in, for example paid ads, long form video, SEO, high quality artwork & graphic designs, & contacting with our customer base on telegram & instagram channel.

3. Start producing content for Youtube, then come up with a strategy to build founder's personal IP

Move our car modification series to YouTube in long form content. We will be using iphone to shoot. You will need to edit & post the content.

Create multiple catchy SFV from the long form content to post on youtube shorts, IG/FB/Tikok.

Figure out eventually how can founder's personal IP work together with Soku racing's brand to go hand in hand.

4. Engage with influencers & follow up on progress (KPI 1-2/month)

keep an eye out constantly for opportunities to engage with influencers, no matter big or small.

The goal is to have influencers under our brand as "brand ambassadors"

Analyse the cost of engaging with said influencers & implement KPI's to keep track if the engagement is working

5. Telegram & IG broadcast channel

Make sure that our subscribers/fans in our IG broadcast channel & telegram channel are properly tended to & not just left alone in a group.

Craft proper content for them to consume (behind the scenes, videos that are less casual) to make sure they are engaged with our brand.

6. Paid ads on Google, Facebook, tiktok

Start running paid ads on facebook first with small budget & simple objectives

Final Objective would be to see how efficient can we sell a certain product via paid ads & how can we use it to our advantage to sell certain type of products

7. Google, tiktok SEO

With tiktok, facebook, instagram slowly turning into search engines, it is essential for us to tap into the SEO algorithm of said platforms.

Currently when I search for Proton S70 modifications on Tiktok, Soku racing is not one of the top few accounts to pop up. We need to change this by researching & implementing a SOP for all SFV & content we post. Be it by changing the copywriting, or anything else

8. Participate & plan to join events, car shows & car meets (will be implemented later)

9. IT work

Maintenance & updating our Manychat WhatsApp automation software (already setting up, to be implemented soon)

Implementing & maintaining a cloud storage system for all company digital assets including videos, files etc

Set up & maintain websites for Soku racing & the SII brand

*maintenance = making sure that new products/info is up to date

Candidate must have experience in:

-Photoshop/AI (Must have good graphic design instincts)
-Video editing skills for YouTube
-Experience in paid ads, leads generation & SEO
-Must have good idea of social media marketing
-2 years in marketing preferred. Social media marketing, digital marketing.

Working location:

No.20, jalan undan 17, taman perling 81200 JB. or waze soku racing car accessories

Working hours:

Tuesday to Sunday: 10AM - 7PM
Monday: OFF

Compensation:

-EPF & SOCSO
-Basic salary
-Extra bonus if sales target is hit

Job Type: Full-time

Pay: RM2,700.00 - RM3,300.00 per month

Benefits:

Free parking Opportunities for promotion Professional development
Work Location: In person