Job Description

Job Overview
We are introducing an exciting Thai F&B brand to the Malaysian market and are seeking a hands-on, dynamic, and creative marketing professional to join our team.
This is an Individual Contributor role where you will handle the end-to-end marketing function to build brand awareness, drive traffic, and support business growth.
In a startup environment, you will work closely with management and external partners to execute impactful campaigns and deliver measurable results.
Key Responsibilities

• Marketing Strategy & Planning

• Develop and execute 360 marketing plans covering both online and offline channels to drive brand awareness and customer engagement.
• Conduct market research, competitor benchmarking, and consumer insights to identify growth opportunities.
• Plan and manage annual marketing budgets effectively.

• Branding & Campaign Management

• Build and position the brand to resonate with the Malaysian market while maintaining its Thai identity.
• Conceptualize, plan, and execute integrated campaigns including digital, social media, events, and promotions.
• Ensure brand consistency across all marketing materials and platforms.

• Digital & Social Media Marketing

• Manage social media platforms, content creation, and community engagement.
• Plan and execute digital advertising campaigns (Meta, Google, TikTok, etc.) to drive store visits and online engagement.
• Monitor campaign performance and optimize for better ROI.

• Partnerships & Promotions

• Collaborate with malls, delivery partners, influencers, and media for joint promotions.
• Build relationships with PR agencies, KOLs, and external vendors to enhance visibility.

• Analytics & Reporting

• Track and analyze campaign performance using analytics tools.
• Prepare regular reports with insights and recommendations for improvement.

• Bachelor's Degree in Marketing, Communications, or related field.
• 3-6 years of marketing experience, preferably in F&B brands.
• Strong knowledge of digital marketing tools, social media trends, and campaign management.
• Creative, resourceful, and able to work independently in a startup environment.
• Excellent communication skills in English; proficiency in Malay is required, and Thai is a bonus.
• Hands-on and willing to manage end-to-end marketing execution without relying on a large team.

• MYR 6,000 - MYR 7,000

• Kah Wai | 012 233 3162 | kahwai.neoh@hunters-in.com