Job Description

Our client is a Shanghai-based video game developer and publisher, best known for creating a globally popular mobile MOBA game. They are looking for a Marketing Specialist to join their team!
Job description:

• Localize Global Campaigns & Maximize Market Impact

• Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities).
• Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches.
• Cross-Functional Collaboration Hub

• Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).
• Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events - ensuring "one key action, multi-channel impact."
• Data-Driven Optimization

• Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats).
• End-to-End Project Ownership

• Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)

Requirements:

• 3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred).
• Integrated campaigns blending online/offline channels (TikTok, influencers, live events).
• Deep network of Malaysian partners (content vendors, KOL agencies).
• Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms).
• MOBA/competitive gaming expertise: Understanding of player motivations, esports cycles, and content trends. Passion for MOBA.

To apply, please click "APPLY NOW" or email Chong Yu Cheng at yu.cheng@ambition.com.my. Data provided is for recruitment purposes only.
Due to the volume of applications received, we regret to inform you that only shortlisted candidates will be notified.
JTK Number: JTKSM 995| Company Registration Number: 201301019088 (1048918-T)

Skills Required