Job Description

THCO Malaysia Hiring! Full Time Marketing Strategist in Selangor, Earn up to MYR 8,000 - Ricebowl
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Marketing Strategist
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MYR4,500 - MYR8,000 Per Month
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Posted a day ago o Closing 17 Jul 2026
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Requirements
Requirements

• Degree in Marketing, Business, Communications, or related field.
• 3-5 years of experience in Marketing / Brand Strategy (preferably in FMCG, Retail, or Beauty industry).
• Strong analytical skills with ability to turn insights into actionable plans.
• Creative thinker with proven campaign development experience.
• Excellent communication and cross-team collaboration skills.
• Proficiency in English; Mandarin/Malay is a plus.

Responsibilities
Marketing Strategy & Planning

• Develop integrated marketing strategies for THCO across offline (retail, store campaigns) and online (e-commerce, social media, PR, livestream).
• Translate company's business objectives into quarterly and monthly marketing action plans.
• Identify key consumer insights and market opportunities to drive brand awareness, customer acquisition, and sales conversion.

Campaign Development & Execution Oversight

• Conceptualize creative campaigns and marketing themes (festive, store events, mega sales, product launches).
• Coordinate with Social Media, PR, and E-commerce teams to ensure consistent messaging and execution.
• Provide campaign briefs and monitor campaign performance from planning to post-mortem review.

Data Analysis & Market Insights

• Collect and analyze data from social media, e-commerce, and retail sales to evaluate campaign effectiveness.
• Monitor competitor activities, market trends, and consumer behavior.
• Prepare monthly reports with insights and strategic recommendations for future campaigns.

Cross-functional Collaboration

• Work closely with Brand Manager, PR, Social Media, and Purchasing teams to align marketing efforts with stock availability and sales objectives.
• Collaborate with Store Ops for in-store marketing execution (POSM, events, promotions).
• Support Livestream team with campaign direction and audience engagement strategies.

Budgeting & ROI

• Prepare marketing budgets, allocate resources effectively across channels.
• Track and evaluate ROI of marketing campaigns, ensuring efficient use of funds.

Benefits

• 5 working days
• Medical Leave
• SOCSO, PERKESO, EPF
• Annual Leave
• Staff Discount for Purchase
• Annual Bonus

Additional Benefits

• Training Provided
• Near to Public Transport
• Career Advancement

Skills
Marketing Strategy Market Research Brand Management Digital Marketing Social Media Marketing Data Analysis
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Skills Required