To develop, execute, and monitor marketing strategies and campaigns that align with the company's
brand identity (IP)
and
retail business goals
, ensuring consistent brand positioning and measurable results.
Key Responsibilities:
Develop and propose
annual and monthly marketing plans
that align with the company's brand IP, image, and retail strategy.
Plan and implement
marketing campaigns
(online and offline) to promote products, events, and brand awareness.
Collaborate closely with the
creative team
to ensure all visuals, content, and messages reflect the brand's identity.
Manage and monitor
social media platforms
, digital ads, and promotional content to ensure consistent tone and branding.
Coordinate with retail teams to create
in-store marketing materials
, displays, and campaign executions.
Conduct market research to identify customer trends, competitors, and opportunities for brand growth.
Track, analyze, and report marketing performance metrics (ROI, engagement, traffic, conversion).
Manage marketing budgets and ensure cost-effective use of resources.
Support in organizing
brand events, product launches, collaborations
, and retail promotions.
Maintain strong relationships with media, vendors, and brand partners.
Requirements:
Diploma/Degree in Marketing, Business, Communications, or any related field (fresh graduates are welcome to apply).
Strong interest and passion for
marketing, branding, and retail industry
.
Creative mindset with willingness to learn and adapt.
Good communication and teamwork skills.
Able to work under minimal supervision and meet deadlines.
Familiarity with social media platforms and digital marketing tools is an advantage, but
training will be provided
.
Positive attitude, proactive, and committed to delivering quality results.
Job Type: Full-time
Pay: RM2,500.00 - RM3,000.00 per month
Benefits:
Maternity leave
Opportunities for promotion
Parental leave
Professional development
Work Location: In person
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