Job Description

Company Description
, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

ROLE SUMMARY:
We are seeking a tech-savvy and proactive Marketing Technology Executive to support our B2B event marketing efforts. In this junior-level role, you will work across SEO, analytics, and emerging AI tools to improve digital visibility and campaign performance. You'll collaborate with internal stakeholders and external partners to implement marketing technologies, analyze data, and help our brand stay competitive in an evolving digital and AI-driven landscape.
Marketing Technology & AI Support

• Support the use of marketing tools including Google Analytics 4, Google Tag Manager, and email tools
• Explore and experiment with generative AI tools to enhance keyword research, content creation, and personalization
• Assist in optimize content for AI-powered and conversational search (e.g., Google's Search Generative Experience, ChatGPT, Gemini)
• Analyze AI outputs and marketing performance data to uncover content or targeting opportunities

SEO & Content Optimization

• Conduct keyword research, including long-tail and intent-based terms
• Implement on-page, off-page, and technical SEO best practices
• Audit websites and identify areas for improvement in search rankings, crawlability, and user experience
• Collaborate with event teams to ensure SEO alignment during content planning and publishing

Qualifications

• 2-3 years of experience in digital marketing, SEO, or marketing operations
• Hands-on experience with platforms such as Google Ads, GA4, Google Search Console, GTM, SEMrush, or similar
• Eagerness to explore new marketing technologies and generative AI tools
• Analytical mindset with attention to detail and a learning-first attitude
• Strong communication skills and comfort working across teams and with agency partners
• Familiarity with CMS platforms like WordPress or Sitecore is a plus
• SEO content writing skills are a plus
• Fluency in English is a must.
• Proficiency in Mandarin is a strong plus

Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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