Job Description

Company Description
About Publicis Groupe Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world\xe2\x80\x99s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health. Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation. This model, with a country led approach, is called the \xe2\x80\x9cPower of One\xe2\x80\x9d and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation. It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale. Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow. We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention. We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration. We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping. We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.


As a Data, Media, Audiences Adoption lead \xe2\x80\x93 lead the Data and Audiences adoption / practice with referencing globally defined blueprints across 13 countries in the regional/zone. Provide Strategy / guidance support and coaching to 10+ markets in the region in order to help markets champion the use of 1st Party data for audience activation across platforms - Google / FB others. Diving deep into the digital eco-system of media, develop and optimize the PII and Anonymised data to build a connected eco-system for the consumers. The key to the role is to develop use cases, best practice guidance, optimisation approaches with the global partners, media partners etc. Integrate with other adoption leads (CRM, Website, Tech, Analytics) to build a single view of consumer. Gather insight through regular market check-ins and identify any blockers for media adoption Be a key player in helping the Global team shape Audience Strategy and roadmap by providing a market perspective and generated insight from the regular check-ins Work cross functionally with key stakeholders across platform, analytics, and media partners to ensure platform adoption across markets Work with Analytics team to evaluate media performance across the region and communicate actionable insights to the AOA regional teams Partner with paid media and other channels to identify opportunities for cross-channel collaboration and coordinate strategies that ensure consistent marketing experiences across digital touchpoints Build a market maturity map by working cross-functionally with the key stakeholders and identify any potential needs to help accelerate those markets
Day to day \xe2\x80\x93 To do\xe2\x80\x99s

• Discovery & Audience Audit of media performance across brands, markets
• Identifying gaps / opportunity from the audit
• Develop a market Maturity roadmap and market
• Drive 1st Party Audience adoption with markets
• Activation option across connected platforms.
• Drives best practices on all/commerce \xe2\x80\x93 Use cases roll out
• Optimisation strategy for Zone.
• Media mix models \xe2\x80\x93 Plan Pilots
• Acquisition Data: Monitoring, Analysis on a regular basis
• Work closely with the Tech adoption lead for a connected / automated audience activation across platforms.
• Consult mainly & track markets on audience adoption is progress across website and social channels.
• Recommend optimization and AB testing via personalization.

Qualifications

• 10 - 12 years in marketing in an agency with significant experience in the digital space
• A demonstrated powerful passion in managing regional market needs in terms of tactical and strategic requirements
• Experience in the FMCG category preferred
• Previous experience in running global or regionally dispersed network teams
• Strong digital and data fluency, with proven capability in delivering integrated campaigns with excellence
• Strong collaborator and influencer - will need to work closely with global, regional and local multi-disciplinary teams as well as partner agencies
• Extensive marketing knowledge across media, including Mobile and Social
• An impressive, demonstrated ability to effectively grow existing client relationships
• An impressive track record of project management and performance management skills \xe2\x80\x93 you\xe2\x80\x99re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate
• Superb communication, presentation analytical and training skills \xe2\x80\x93 you\xe2\x80\x99re articulate, concise, engaging and effective

Additional Information
Our employee benefits package comprises the following: Generous leave entitlements, including birthday leave, rest day and family care leave. Office closure for World Mental Health Day 10th October. Additional Company closure for all 4 major festive Celebrations Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. Life and personal accident insurance and group hospitalization and surgery. A hybrid working schedule and with Friday disconnects. Rest Relax & Recharge - office closure last week of December every year. Phone Allowance