Job Description

The PositionThe Medical Representative (PH), based in North - Penang

• Responsible for developing & implementing relevant account plans/Multi-Channel Account Plans, applying digital tools to enhance customer engagement and driving commercial success.
• Engage with key targeted healthcare providers, hospital account (for account reps), or integrated networks (for network reps), GPs etc by delivering tailored product/solution messages that articulate the product/solution benefit in line with customer objectives.
• Collaborate with internal & external teams to drive holistic solutions for customers and patients align with the CSFs of the brand strategy.
• Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target Customers, meet/exceed sales targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs.
• Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed.

Duties & Responsibilities1. Sales Achievement in the assigned territory

• Territory sales accountability (e.g. sales value, units, market shares etc.)
• Ensure formulary listing and availability of our products as required.
• Create demand/generate prescriptions for promoted products by utilizing the available resources/ tools/ channels and trained behaviors.
• Identify opportunities to grow/ expand relevant customer universe for promoted brands.

2. Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with digital tools for executional excellence

• Maintain an accurate & complete customer (email address, other contact info) data base in Veeva.
• Develop, validate and execute MCCPs for the allocated territory to maximize our company business and ensure achievement of sales targets/objectives with particular focus on message execution. (reach, frequency, call duration)
• Comprehend, integrate, and execute ICPs into MCCPs.
• Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S.
• Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time.

3. Orchestrate Exceptional Omnichannel Customer Experience

• Communicate with relevant customer facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them.
• Proficiency in utilizing appropriate/ preferred digital tools for Customer Engagement Excellence
• Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), CfE function (engage with coaching) and OneMessage, FuE function. (send emails)
• Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms.
• Identify customers\' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI on website, webinars, OneMessage, Adobe campaigns) to fulfil the Customers\' needs.
• Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions.

4. Superior Customer Engagement Capability (Knowledge & Skills)

• Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers.
• Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).
• Knowledgeable across the 7 Hybrid CEM steps and 33 behaviors. Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.) within the customers\' preferred communication channel
• Digitally fluent/tech savvy, able to reliably utilize CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
• Capable and confident in presenting to Groups of customers, both face to face/screen to screen.

5. Comply with local regulations, industry, and our company Code of Conduct

• Comply with all regulations regarding interactions with healthcare professionals (HCPs), following our company Code of Conduct
• Take prompt and necessary actions on issues of compliance and Pharmacovigilance.
• Be a role model in compliance with local regulations, industry, and our company Code of Conduct

6. Regular Reporting

• Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time

Requirements

• Bachelor\'s degree, preferably Science background
• Direct selling experience in healthcare industry is advantageous.
• Competencies required.

• Industry/ Product knowledge
• Selling skills applied across a diverse range of channels
• Multi-Channel Cycle Planning and execution
• Customer Relationship Management
• Self-development/learning
• Communication skills
• Planning and organizing skills to collaborate with other customer facing personnel
• IT literacy

Note to Recruitment Agencies:Boehringer Ingelheim (BI) does not accept candidate submissions from recruitment agencies that our company does not have existing contracts with. Boehringer Ingelheim will not be responsible for payment of recruitment fees for the hiring of candidates whose resumes were submitted to our employees or offices without our prior permission.

Boehringer Ingelheim