Job Description

1) Online Brand Campaign Planning

• Collect and consolidate information from relevant stakeholders regarding the brand and digital calendar, as well as campaign concepts.
• Operationalize brand and online strategies, ensuring alignment with business objectives and regional guidelines.
• Ensure all digital activities are consistent and cohesive across platforms and touchpoints.

2) Online Visibility & Brand Excellence

• Responsible for briefing, developing, and deploying all content and visuals, such as:

• Ecommerce Store-in-Store (SIS) pages
• Product Display Pages (PDP)
• Media campaign materials
• CRM activation assets
• Website and platform content
• Collaborate with the Service Center and regional teams to boost LDB brands' online presence.
• Act as LDB's champion for the Digital Shelf tool and maintain content integrity.

3) Platforms Update

• Maintain various websites in alignment with the brand calendar and the unique role of each digital touchpoint within the consumer journey.
• Ensure the platform's content is regularly updated to provide a seamless consumer experience.
• Collaborate with the Media Manager on the visuals and materials for transactional media.

4) Livestreaming and Social Sellers

• Implement the Brand Advocacy Strategy to drive consumer engagement from consideration to conversion, with a focus on key ecommerce moments and campaigns.
• Collaborate with Brand Product Managers, Media, and Ecommerce teams to:

• Provide brand-aligned briefings for content development in lower-funnel touchpoints and activations.
• Identify social sellers and livestream hosts from the pre-approved brand list to support seeding activities and conversion campaigns.
• Oversee and execute seeding activities and conversion activations in collaboration with the Marketing team.

Required Skills & CompetenciesDigital Brand Building

• Mastery of digital marketing tactics.
• Deep focus on consumer-centric strategies.
• Ability to develop scalable consumer engagement content.
• Experience with livestreaming and affiliate management.

Direct & Indirect Ecommerce Excellence

• Strong shopper-centric approach.
• Ability to strategize and accelerate ecommerce growth (e.g., via marketplaces and beauty retailers).
• Monitors online sales performance to ensure brand excellence.

Project Management Expertise

• Demonstrated agile project management skills.
• Acts as a strategic business partner to internal and external stakeholders.
• Results-oriented approach to design, build, and run initiatives.

Adecco