Job Description

Job Responsibilities

Participate in formulating online promotion strategies and selecting overseas media platforms based on the overseas investment promotion and development goals; Plan and expand media channels to assist the company in achieving its overseas market expansion objectives; Participate in formulating overseas online planning plans and strategies, and put forward opinions and suggestions; Develop and implement annual media placement budgets and plans, and evaluate market effects and budget execution; Promote the implementation of channel placement plans, the creation of landing page planning copy, and the improvement of data models; Be responsible for the collection and analysis of project promotion data, and propose placement optimization strategies based on market conditions; Regularly provide data analysis reports, and continuously optimize results in real time; compile, report and present various types of statements completely, accurately and in a timely manner.
Job Requirements

Bachelor's degree or above in Chinese Language and Literature, Journalism and Communication or related majors; More than 5 years of experience in copywriting for new media (Weibo, WeChat, etc.), familiar with online expression styles, and with team management experience; Outstanding text editing and creative abilities, capable of independently completing the writing of original content manuscripts and the editing of semi-original content; Possess experience and capabilities in building and operating platforms such as TikTok (TK), Xiaohongshu (Little Red Book) and other overseas search engines, as well as formulating phased content promotion strategies; Have the ability to optimize media placement plans, analyze various online marketing data, and evaluate and monitor marketing goals and marketing expenses; Possess rich data analysis and integration capabilities; Strong pressure resistance, able to accept overseas business trips or long-term overseas assignments.
Job Type: Full-time

Pay: RM17,000.00 - RM30,000.00 per month

Work Location: Remote