Job Description

Executive recruitment company Monroe Consulting Group Malaysia is recruiting on behalf of a leading FMCG manufacturer of quality chocolates, confectioneries, and beverages. Our esteemed client is seeking a New Product Development Manager with extensive experience in the FMCG industry to be based in Selangor, Malaysia.
Job Responsibilities:
New Product Strategy & Innovation

• Spot consumer trends, market gaps, and category opportunities to support product innovation.
• Lead idea generation and concept development, working with R&D to test new product formulations, packaging, and formats.
• Conduct market and competitor research to build a strong innovation pipeline.

Cross-Functional Project Management

• Work with teams across Marketing, Sales, R&D, Trade Marketing, Supply Chain, and Quality to bring new products to market smoothly.
• Manage projects from start to finish, ensuring alignment with brand goals, timelines, budgets, and regulations.
• Review product launches and suggest improvements.

Brand & Consumer Engagement

• Develop go-to-market plans including branding, packaging, and promotional activities in-store and online.
• Guide internal and external creative teams on design and marketing materials.
• Coordinate with advertising, PR, media, and digital partners to support product awareness.

Operational & Strategic Optimization

• Improve NPD processes to boost cost-efficiency, reduce lead time, and support sustainability.
• Work with internal manufacturing teams and external vendors to ensure scalable production.
• Help develop long-term cost-saving strategies.

Special Projects & Growth Initiatives

• Lead strategic projects like flagship retail launches, new market entries, or sustainability-driven innovations.
• Support potential mergers, acquisitions, or partnerships that align with product growth plans.

Reporting & Compliance

• Track product development, sales, and key milestones; share insights with senior management.
• Take responsibility for food safety and address any related issues.
• Join or lead cross-functional or ad-hoc projects as needed.

Job Requirements:

• At least 7 years of experience in FMCG marketing, product development, or innovation, with a track record of successful launches.
• Strong leadership and project management skills.
• Analytical thinker with strong communication and stakeholder management skills.
• Creative and consumer-focused, with a good commercial sense.
• Familiar with product regulations and food safety standards.
• Six Sigma Black Belt certification is a plus.