Job Description

Wilayah Persekutuan Kuala Lumpur, Malaysia

Job Family Group: Commercial and Retail

Worker Type: Regular

Posting Start Date: June 3, 2023

Business unit: Downstream

Experience Level: Experienced Professionals

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Where you fit in\xe2\x80\x8b

As the PCMO (Passenger Car Motor Oil) Marketing Manager, you will embark on Shell Lubricants Marketing team, one of Malaysia and Singapore\'s leading lubricants brand with a history of over 127 years. based in Menara Shell. The team tackles complex challenges of B2B Breakthrough, by leveraging value of our brand and technologically superior products.

Expect lots of support and encouragement while you\xe2\x80\x99re here. You\xe2\x80\x99ll be working alongside people who love what they do and enjoy sharing their enthusiasm with everyone around them. We value career growth. You\xe2\x80\x99ll have limitless opportunities to explore \xe2\x80\x93 whether that means building up new areas of expertise or taking in a different direction.

What\'s the role?

• Accountable to design & implement clear Shell Helix brand strategy and vision, aligned to global platform, for both short-term and long-term sustainable profit growth.
• Responsible to drive all new PCMO adjacent products range including Car Care and other PCMO Engine care products.
• Accountable to deliver brand profitability C3+ & Volume targets for Shell PCMO in MY/SG.
• To achieve market leadership within Lubricants PCMO category through acquiring in-depth consumer insights and category leadership.
• Responsible to drive brand health growth (awareness, preference, trial, market share/usage, loyalty) for PCMO in MY/SG.
• Responsible to conduct and analyze internal & external brand data and market study to capture marketing opportunities, trends & ideas for annual brand planning.
• To develop accelerated premiumization strategy and plans to achieve higher premium growth rate vs. total brand & market growth rate.
• Accountable to build a competitive brand product portfolio & effectively manage new product pipeline across all brand segments.
• Delight consumers with unique, insight-based propositions across a comprehensive marketing calendar.
• Lead team and agencies on brand & media planning, upskilling & coaching social media team.
• Responsible to drive and align brand plan execution and management through multi trade/channel strategy, including General Trade, Direct, Retail channel and Digital Channels.
• Accountable for overall SP&A (sales promotion & advertising) planning, lead annual BMP process to ensure effective ROI management while optimizing brand campaign, promotion, media, PR, digital, events and channel metrics.
• Ensure T&R (targets & resources), sales pipelines and 3-year development cycles are linked and well-integrated.
• Manage PLM process and requirements including SKU portfolio health metrics, product lifecycle, C3/Finished Product Stock, inventory working capital as well as product pricing & Unit C3 for all SKUs.
• Focal point for global brand communication, leveraging global marketing assets, integrating local insights, delivering a well-integrated and aligned campaign for maximum impact.
• Manage brand and sales results tracking regularly, supporting sales teams in brand execution in-market, shared learning and to value sell through marketing activities and brand strength.
• Primary Brand Ambassador, representing the brand and Shell in all official functions.

What we need from you?

• 8-10 years in high-performing, customer-focused environment, especially in managing consumer brands.
• 3-5 years in Asst. Manager/Manager capacity, experienced in leading a team towards attainment of team & company goals.
• Lubricants & FMCG marketing experience is preferred, including evidence of mid/long-term brand equity development. Lubricants knowledge is helpful but not required.
• Evidence of strong commercial acumen, especially in marketing and sales / trade marketing roles managing consumer products with a track record for over-delivery on targets.
• Experienced in developing brand/sector strategy and managing longer-term innovation/development cycle.
• In-depth understanding of how integrated trade/channel/customer marketing works is a mandatory.
• E2E brand & product management and experience in delivering impact and efficiency across marketing mix elements is required, including Campaign, Media, Digital, PR, promotion.
• Acute in P&L management and capturing value through product & pricing strategies.
• Competent in mining consumer/customer insights using advanced analytics to develop desired and impactful brand campaigns.
• Successful integration for collaborative development and implementation with global brands & local sales/operations.
• Solution development, creative problem-solving ability with strong interpersonal skills.
• Must be highly self-motivated and able to effectively manage self/time amongst many competing priorities.

Company Description

Shell has been a partner in powering Malaysia\xe2\x80\x99s progress since 1891 when we established our first depot in the Straits Settlements. Today, we are an integrated energy company comprising Upstream, Downstream, Integrated Gas and New Energies, Projects & Technology, and Shell Business Operations. Shell Malaysia aims to be the leading energy player in the country, powering Malaysia\xe2\x80\x99s future with cleaner, innovative, and competitive energy solutions.

\xc3\x98 Upstream

More than a century, Shell has been operating and we continue to extract and deliver oil and gas efficiently, profitably, and in environmentally friendly and socially responsible ways to meet evolving customer needs and the growing demand for energy.

\xc3\x98 Downstream

With over 950 service stations, Shell has the leading market share in the fuels retailing business in Malaysia. In Malaysia, we make and sell more than 600 different lubricants for the automotive sector, heavy-duty transport, food processing, and power generation. We are the lubricants market leader in Sabah and Sarawak.

\xc3\x98 Integrated Gas, Renewables and Energy Solutions

Shell set out its Powering Progress strategy, which we aim to deliver through our three business pillars of Growth, Transition and Upstream. The Growth Pillar includes our Marketing and Renewables & Energy Solutions businesses and focuses on working with our customers to accelerate the transition to net-zero emissions. One of our achievement, Sarawak onshore: World\xe2\x80\x99s first commercial GTL plant (SMDS)

\xc3\x98 Project & Technology

As P&T, we exist to make the delivery of Shell\xe2\x80\x99s strategy and the growth of our company possible. P&T works collaboratively and in an integrated way with its business partners, to deliver value for our customers, and for Shell.

An Innovative Place to Work

There\xe2\x80\x99s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you\xe2\x80\x99ll add your talent and imagination to a business with the power to shape the future \xe2\x80\x93 whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An Inclusive & Progressive Place to Work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we\xe2\x80\x99re nurturing an inclusive environment \xe2\x80\x93 one where you can express your ideas, extend your skills and reach your potential.

\xc3\x98 We\xe2\x80\x99re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we\xe2\x80\x99ll take it from there.

\xc3\x98 We\xe2\x80\x99re closing the gender gap \xe2\x80\x93 whether that\xe2\x80\x99s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

\xc3\x98 We\xe2\x80\x99re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity

A Rewarding Place to Work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice

We\xe2\x80\x99re huge advocates for career development. We\xe2\x80\x99ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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