Job Description

We are seeking a results-driven Performance Marketer with expertise in Facebook conversion ads to join our team. In this role, you will create, manage, and optimize high-performing ad campaigns designed to drive conversions and achieve measurable business outcomes. The ideal candidate is analytical, creative, and well-versed in Facebook Ads Manager, with a proven track record of driving successful campaigns.

Key Responsibilities:

Campaign Strategy and Execution:

Develop and execute Facebook ad strategies focused on conversions, including lead generation, sales, and customer acquisition. Conduct audience research to identify and target the most effective demographics, interests, and behaviors.

Ad Creative Development:

Collaborate with the content and design teams to create compelling ad copy, visuals, and videos optimized for conversions. A/B test creatives, headlines, and formats to maximize performance.

Performance Tracking and Optimization:

Monitor, analyze, and report on campaign performance using Facebook Ads Manager and other analytics tools. Continuously optimize campaigns to improve ROI, lower cost-per-click (CPC), and enhance overall performance.

Budget Management:

Manage ad budgets efficiently to achieve the best outcomes while meeting set KPIs. Allocate budgets across campaigns based on performance and business goals.

Market and Competitor Analysis:

Stay updated on industry trends, competitor strategies, and new Facebook Ads features. Apply insights to improve campaigns and maintain a competitive edge.

Retargeting and Funnel Optimizpation:

Design and implement retargeting campaigns to re-engage potential customers and drive them through the conversion funnel. Develop strategies for nurturing leads and improving customer lifetime value.

Collaboration and Reporting:

Work closely with cross-functional teams, including sales, product, and creative, to align marketing strategies with overall business goals. Prepare and present campaign performance reports to stakeholders.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Proven experience in managing Facebook ad campaigns with a focus on conversions. In-depth knowledge of Facebook Ads Manager, pixel tracking, and custom audiences. Strong analytical skills and the ability to interpret data to inform decisions. Excellent written and verbal communication skills. Experience with A/B testing and optimization techniques. Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Job Type: Full-time

Pay: RM5,000.00 - RM10,000.00 per month

Benefits:

Maternity leave Opportunities for promotion Professional development
Work Location: In person