Job Description

Job Type: Full-Time
Location: 100% Remote
Timezone: US (PST)
Role Overview
The Performance Marketer will take ownership of planning, executing, and optimizing paid advertising campaigns--primarily across Meta (Facebook & Instagram) and Google Ads. Experience in the promotional products industry is a major bonus, as understanding buying cycles, product customization, and niche audience targeting will help supercharge results.
This is a role for someone who loves data, testing, and performance-driven growth.
Key Responsibilities:

• Plan, build, and optimize Meta Ads and Google Ads campaigns focused on lead generation and conversions (Search, Display, and remarketing).
• Develop and maintain keyword strategies, bidding approaches, and audience targeting across Google Ads.
• Craft high-performing ad creatives, copy, and targeting strategies tailored to each platform.
• Analyze campaign performance and deliver insights to improve ROAS, CPA, and lead quality.
• Monitor daily budgets, pacing, and performance metrics across all active campaigns.
• Develop and execute A/B tests for creatives, audiences, keywords, and landing pages.
• Work closely with the sales team to ensure lead quality and proper funnel tracking from ad to close.
• Manage pixel tracking, conversion events, and attribution across Meta, Google, and analytics platforms.
• Identify opportunities to scale and expand across additional paid channels (TikTok, LinkedIn, etc.).
• Stay up to date on Meta and Google Ads platform changes, algorithms, and performance best practices.
• Contribute to content ideas, messaging angles, and brand-aligned creative concepts.

Qualifications:

• Proven experience managing Meta Ads and Google Ads campaigns with measurable success.
• Strong understanding of performance marketing metrics (CTR, ROAS, CPA, LTV, conversion rates).
• Hands-on experience with Google Ads account structure, keyword research, and conversion tracking.
• Ability to interpret data and make analytical, ROI-driven decisions.
• Creative mindset for ad copy, visual direction, and testing ideas.
• Proficiency in Ads Manager, Google Ads, Business Manager, and tracking tools (GA4, pixels, conversions).
• Experience in the promotional products or branded merchandise industry is a huge bonus.
• Strong communication, reporting, and cross-functional collaboration skills.
• Highly organized, proactive, and comfortable owning full-funnel campaign cycles end-to-end.

Skills Required