Job Description

Position Summary

The Performance Marketing Manager is responsible for leading regional growth (TH, SG, MY) in online customer acquisition and long-term revenue from Gogoprint's marketing channels. The individual will have a strong impact on overall group performance.


This position will offer you a chance to:

Develop and execute Gogoprint's performance marketing strategy Grow customer acquisition and increase retention Increase ROI and directly contribute to the company's growth Work in a fast-paced and international environment Report to and work closely with Gogoprint's CEO

Your Responsibilities

Campaign Management:

+ Drive customer acquisition and hit growth targets
+ Oversee the planning, implementation, and optimization of multi-channel performance marketing campaigns (& agencies) across multiple markets & businesses in SEAsia
+ Analyze campaign performance data to identify areas for improvement and implement strategies to optimize ROI
+ Scale new channels (e.g. Social Media ads)
Data-Driven Decision-Making:

+ Utilize data analytics to make informed decisions and continuously improve campaign performance
+ Contribute feedback to rest of the marketing and product teams for conversion rate optimization
+ Develop and maintain key performance indicators (KPIs) to measure the success of marketing initiatives
Budget Management:

+ Develop and manage performance marketing budgets for multiple markets
+ Allocate budget to maximize cross-channel and cross-market ROI
+ Maintain cost-effectiveness and efficiency
Collaboration:

+ Work closely with other departments, including product & data team to ensure alignment and integration of marketing initiatives with broader business objectives
+ Work with creative team and freelancers to ideate and brainstorm on creative assets
Reporting:

+ Provide regular and ad-hoc reports on performance marketing metrics
+ Communicate key insights and recommendations to drive strategic decision-making

Your Qualifications:

At least 5 years experience in growth marketing in e-commerce, marketplace, startups Proven experience in developing and executing digital growth strategies, with a focus on performance optimization In-depth knowledge of SEM and social media advertising Strong analytical and strategic thinking skills (demonstrated ability to identify, analyze and evaluate market trends, customer insights, and competitor data) Data-driven skillset to analyze, optimize and drive efficiency of CAC/LTV. Proficiency in data analysis or business intelligence tools (Google Analytics, Sheets / Excel, etc) Exceptional communication and interpersonal skills Comfortable working in a dynamic and fast-paced environment (open to challenges, flexible) Up to date on latest online marketing developments & best practices An experienced part-timer / freelancer, used to balancing competing priorities and effectively allocate time between clients while meeting objectives and deadlines * Min. Bachelor's, preferable Master's degree in Business, Marketing, Math or related field. Advanced degree is a plus