Job Description

About the Role

We are looking for a hands-on

Performance Marketing Specialist

to manage and scale our Facebook/Meta Ads and TikTok Ads for lead generation. You will be responsible for planning, launching, optimizing, and reporting on paid media campaigns with the goal of driving high-quality leads at efficient cost (CPL/CPA).

This role is ideal for someone who is strong in execution, data-driven, and comfortable managing daily ad operations.

Key Responsibilities1. Paid Ads Management (Main Focus)

Plan, build and optimize Meta (Facebook/Instagram) and TikTok ad campaigns Set up ad structures, audiences, retargeting, lookalikes, and custom events Conduct A/B tests across creatives, copy, and audiences Monitor campaign performance daily (CPL, CTR, CPC, ROAS) Scale winning ad sets while controlling cost

2. Creative Strategy & Testing

Work with designers/creators to produce ad creatives Suggest creative angles, hooks, and formats Run continuous creative testing to combat ad fatigue Identify high-performing content styles

3. Funnel & Tracking

Implement proper tracking (UTMs, pixels, event setup) Ensure accurate attribution and reporting Work with internal team to improve landing page conversion rates

4. Reporting & Insights

Prepare weekly & monthly performance reports Provide insights and recommendations for improvement Maintain dashboards using GA4, Ads Manager & TikTok Analytics

Requirements

2-4 years experience in

Facebook/Meta Ads and TikTok Ads

(hands-on) Proven experience with lead-generation campaigns Strong understanding of audience segmentation & retargeting Experience with UTM tracking, conversion events, pixel setup Analytical mindset, comfortable working with data Basic understanding of landing page optimization Good communication skills and ability to work independently

Bonus Skills (Nice to Have)

Experience in Canva, CapCut or simple video editing Familiarity with GA4, Looker Studio Experience working in high-volume ad accounts (RM20k+/month)

What We Offer

Salary RM4,000 - RM5,000 Medical benefits Professional growth opportunities Collaborative, performance-driven environment Exposure to RM50k-100k monthly ad environments
Job Type: Full-time

Pay: RM4,000.00 - RM5,000.00 per month

Benefits:

Dental insurance Health insurance Maternity leave Meal provided Opportunities for promotion Parental leave Professional development
Work Location: In person