Performance Marketing Specialist

Kuala Lumpur, Malaysia

Job Description

Mohon
Penerangan Kerja
Kelayakan

  • Diploma/Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 2+ years of experience in digital marketing, social media content creation, or performance marketing-preferably in HR tech, recruitment, or B2B services.
  • Fluency in both Mandarin and Bahasa Malaysia (spoken and written)-must be able to create compelling, culturally relevant content in both languages.
  • Proven experience creating content for Xiaohongshu (XHS) and understanding of its audience and algorithm.
  • Strong copywriting and visual storytelling skills; ability to tailor messaging for different platforms and audiences.
  • Comfortable working with data-able to interpret metrics and adjust strategies accordingly.
  • Excellent communication and collaboration skills; able to work effectively with sales and cross-functional teams.
  • Self-motivated, agile, and thrives in a fast-paced, results-oriented environment.
  • Bonus: Experience with paid social advertising, basic graphic design (Canva, Photoshop), or analytics tools (e.g., Google Analytics, social insights dashboards).
Tanggungjawab
  • Develop and implement creative, data-driven marketing campaigns to boost performance of clients' job ads (e.g., increased applications, higher visibility, better candidate quality).
  • Produce engaging, platform-specific content for social media channels, with a strong focus on Xiaohongshu (XHS) and others as needed-in both Mandarin and Bahasa Malaysia.
  • Collaborate closely with the sales team to understand client needs, job requirements, target audiences, and campaign KPIs.
  • Monitor, analyze, and report on campaign performance; iterate quickly based on insights to optimize results.
  • Stay up to date with trends in social media, employer branding, and recruitment marketing-especially within the Malaysian digital landscapes.
  • Support A/B testing of ad creatives, copy, and formats to identify top-performing strategies.
  • Contribute ideas to improve our overall marketing toolkit and client onboarding process.
Manfaat
What We Offer - More Than Just a Job
We believe hard work deserves recognition - and a great workplace should be rewarding, accessible, and fun. Here's what you'll enjoy as part of our team:
  • Monthly Attendance Bonus - We appreciate your consistency and commitment.
  • Great Location - Our office is easily accessible via MRT, LRT & Monorail - no traffic stress!
  • Training & Guidance - We'll equip you with the tools, coaching, and support to succeed.
  • Growth Opportunities - Prove your impact, and you'll have a clear path to grow in recruitment, or employer branding.
Manfaat tambahan
  • Annual Bonus
  • Training Provided
Kemahiran
Social Media Marketing Performance Marketing Campaign Management
Peringatan Penting
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Job Detail

  • Job Id
    JD1239630
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned