Job Description

Plan and execute Versa\'s digital marketing strategy and campaigns, to achieve Versa\'s awareness and acquisition targets, within the allocated customer acquisition cost (CAC)The ideal candidate must have a firm grasp of the different digital touch points, set KPIs for digital objectives, and define key metrics to drive highly effective digital campaigns with enhanced user experience. Drive brand building, conversions, marketing funnel construction and execution across key digital marketing channels (Google, Meta, Instagram, TikTok etc) Manage any external vendors that are contracted on adhoc basis to improve performance marketing campaigns Closely track performance marketing results, report data-backed insights, and work with designers to optimize campaigns and find new opportunity areas [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-versa-asia-job-performance-marketing-specialist] Candidate must possess a relevant Bachelor\'s degree preferably with a focus on Marketing, Advertising, etc Excellent proficiency in English and in Mandarin will be a plus Minimum 4 years of experience and demonstrates ability as subject matter expert in digital marketing with direct experience on these platforms of Google, Meta, Instagram, TikTok etc Experienced in customer segmentation and building targeted campaigns SEO, SEM, web & app optimization experience are a plus Good analytical skills and familiarity with analytics tools (Google Analytics or other equivalent analytics tools)

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