Job Description

Are you an experienced Marketing Professional who is excited to be part of an innovative, dynamic and growing organization? GSK\xe2\x80\x99s Malaysia Vaccines team is looking for a Product Manager to drive a new launch, build & implement innovative marketing plans to meet brand\xe2\x80\x99s objectives and achieve successful entry in the area of Healthy Ageing and Adult Immunization. Reporting into the Vaccines Business Unit Manager, you will have over-arching responsibility for creating strong marketing strategies and campaigns for the successful launch of Recombinant Zoster Vaccine (RZV) brand into the Malaysian market.

As a key member of the close-knit Vaccines Marketing Team, your responsibilities include:

• Develop understanding of the adult vaccines market including the competitor landscape and details relating to the national immunization program processes and structures.
• Lead the development and implementation of brand strategy to create a robust, innovative, and multichannel marketing campaigns that will differentiate the brand, drive adoption and rapid uptake of adult vaccination
• Develop an impactful 360 disease awareness campaigns to help drive consumer awareness of relevant vaccine preventable disease(s) and impact on health and quality of life.
• Develop engaging and interactive content of various durations and formats by embracing \xe2\x80\x98DDCx\xe2\x80\x99 principles in content creation, tailoring content for certain customer segments where appropriate
• Establish strong and optimal relationships with external bodies (Payors, Patient Associations, and KOLs, Medical societies) as relevant.
• Partner with medical, compliance and legal through the development, localization and approval phases of marketing and consumer campaigns to ensure all materials are held to the highest standards
• Develop and implement a measure of content effectiveness to be able to quantifiably measure improvement in content over time

• Ensure adequate documentation and monitoring of campaign plans and tracking expenditure
• Act in full compliance with GSK policies and ways of working, values and expectations

Why you?

Basic Qualifications:

We are looking for self-driven professionals with these required skills to achieve our goals:

• Bachelor\xe2\x80\x99s Degree in Pharmacy or Sciences (MBA is a plus)
• At least 4 years\xe2\x80\x99 experience pharmaceutical sales and marketing including experience in developing and delivering multichannel promotional campaigns & non promotional consumer disease awareness campaigns with end-to-end content creation and agency management experience
• Strong communication, presentation skills & stakeholder management skills
• Good project management skills
• Creative problem solving and analytical thinking
• Strong sense of ownership & proactiveness
• Open to taking on new challenges and learning new skills
• Strong customer focus

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Experience in vaccines and consumer campaigns
• Postgraduate Degree

GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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GlaxoSmithKline