Job Description

You are responsible for executing the Malaysian growth strategy by developing brand plans, marketing and promotional programs, product budgets, forecasts, and by evaluating and delivering new pipeline opportunities in order to deliver agreed financial and market share targets for Malaysia. You will monitor portfolio performance in the context of the local competitive and macro-environment and adjust execution strategies to maximise performance.

• Deliver annual Net Sales and EBITA financial targets for Malaysia, including year-on-year growth targets and agreed market shares
• Prepare the annual brand plans and budgets, and S&OP monthly demand forecasts; and manage all marketing A&P efficiently and monitor its effectiveness to ensure a positive ROI on investments
• Ensure an HCP centric mindset is at the forefront of all brand activity and develop a strong technical understanding of the assigned brands
• Lead, direct and control marketing programs and activities ensuring that they comply with marketing codes, regulations and standards to protect the company and brand\'s reputation
• Help identify and engage speakers for multiple CMEs and conferences including all the pre-recorded sessions with KOLs for webinars. Lead the Docquity platform planning and content initiatives.
• Monitor, analyse and evaluate market and brand trends, patient behaviours and competitor activity to identify actionable insights that guide business decisions, adjusting marketing strategy and plans to meet changing markets and competitive conditions
• Identify and evaluate portfolio gaps and comply with the iGate process requirements. This includes supporting the evaluation and analysis of global/regional NPD initiatives. Develop good quality local launch plans for iGate submissions in a timely manner.
• Ensure the sales team is adequately supported with brand detail aids and provided appropriate training
• Partner with cross-functional teams to ensure that all patient, customer and HCP initiatives are consistent with approved business strategies and brand style guidelines

Be with a successful, forward-looking global player to accelerate your career|Good work-life balance

• A recognised university science/biomedical/pharmacy degree qualification is required
• 4+yrs pharmaceutical marketing experience is essential in multiple channels, ideally in Private hospital, GP clinics, Pharmacy, Govt HA
• A strong HCP centric mindset with an ability to learn a high level of technical awareness on assigned brands
• Understands business strategy and is able to contribute effectively to brand planning and budgeting
• Experience in developing marketing programs to drive KOL and HCP recommendation and endorsement
• Experience in developing multi-channel marketing programs and detailing materials for hospitals, clinics and retail pharmacies
• Experience in evaluating potential NPD/BD opportunities and developing corresponding launch plans
• Plan and manage brand development projects, setting KPIs and co-ordinating efficient use of resources and managing communication with key stakeholders
• Excellent communication skills (verbal and written) including experience with Microsoft presentations
• Ethical channel experience
• TAs experience in dermatology, cardiology, and/or respiratory will be an added advantage

Our client is a principal company with a wide range of market-leading, branded prescription medicines and consumer healthcare products for over 20 countries across Asia, Australasia, and Africa. Their portfolio includes weight management, cough and cold, throat, pain management, vitamins, health supplements, dermatology, cardiology, respiratory health, allergy and female health products.

• Attractive remuneration and fair opportunities to grow personally and profession
• Employee Induction, orientation and training will be given

Michael Page