Job Description

Years of Experience
8 - 12 years
Workplace Type
On-site
Seniority Type
Manager
Industry
Pharmaceuticals
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Skills
Product LaunchesBrand ManagementOncologyGeneric DrugsMarketingDigital Marketing
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Gurleen Chopra
Talent Advocate at WhiteCrow
Description
About our client
Our Client operates in the Pharmaceutical Manufacturing Industry, with its headquarters rooted strongly in Singapore. It has its branches spread to more than 5 countries, providing employment to 250 people. Their core business is to represent their client in countries that they do not operate in, and market/sell their products for them. They have achieved a wide client base in a very short time, and are looking for new talent.
Job description
Role Overview:

• The Product Manager / Senior Product Manager - Hospital & Oncology will be responsible for driving strategic and operational marketing initiatives for the Hospital Care portfolio across the Malaysian market.
• This role focuses on developing and executing brand strategies, launching new products, and expanding the business through data-driven insights and strong cross-functional collaboration. The incumbent will play a key role in ensuring successful brand performance, portfolio growth, and alignment with corporate objectives within the hospital and institutional healthcare segments.

Responsibilities:
Marketing Planning (40%)

• Lead the development and execution of brand strategies and marketing plans to achieve business objectives and ensure effective market penetration.
• Formulate pre-launch preparedness and go-to-market strategies for new and existing hospital care products.
• Design and implement initiatives to enhance field force effectiveness, including sample strategy, sales meetings, and other sales-related marketing activities.
• Develop and manage the annual brand business plan, including strategic priorities, objectives, and budget allocation.
• Optimize resource planning and allocation to address evolving market dynamics and competitive challenges.

New Portfolio Exploration & Business Development (35%):

• Conduct in-depth product and market analyses to forecast demand, patient flow, and revenue potential for new products.
• Generate actionable market insights through data analysis and engagement with healthcare professionals (HCPs).
• Develop robust business cases for potential new portfolio additions, encompassing both prescription and hospital-based products.
• Present business proposals and feasibility assessments to principals and senior management for approval and alignment.

Marketing Implementation (25%):

• Plan, coordinate, and execute marketing campaigns and customer engagement activities to support product launches and ongoing brand promotion.
• Build and strengthen relationships with key stakeholders including KOLs, hospital administrators, and healthcare associations to enhance brand reputation and visibility.
• Implement and manage KOL engagement strategies aligned with brand objectives.
• Manage brand budgets effectively and ensure timely development and rollout of marketing and promotional materials.
• Support Continuing Medical Education (CME) programs and conduct product training sessions for the sales and medical teams to ensure consistent brand messaging and clinical accuracy.

Requirements:

• Bachelor's degree in Science or a related field.
• Minimum of 2-3 years of experience as a Product Manager in a multinational pharmaceutical company.
• Prior experience in a generic pharmaceutical company (in sales or product management) is an added advantage.
• Strong understanding of key healthcare channels including general practitioners, private hospitals, public hospitals, and retail pharmacies.
• Proven track record in brand management, product launches, and marketing strategy execution within the hospital or institutional care segment.
• Customer-oriented with excellent interpersonal and communication skills.
• Demonstrated ability to work collaboratively within cross-functional teams.
• Exposure to digital marketing initiatives and analytics-driven campaigns is preferred.
• Highly detail-oriented, with strong problem-solving and analytical skills.
• Excellent verbal, written, and presentation abilities.
• Strategic thinker with a performance-driven approach.

Skills Required