Job Description

You will be responsible for managing the commercialisation of the company\'s products and overseeing its marketing and promotion campaigns.

Market Strategy

• Develop innovative marketing strategies through research and identifying market growth opportunities and strategic business planning, market analysis, tactical sales support & product management
• Formulate, direct and coordinate cost-effective marketing activities and policies to promote the line of product to both healthcare professionals and, where appropriate, patients
• Collaborate with the commercial team by providing marketing inputs and preparation of the annual budget for marketing communication expenses for the assigned product segment
• Collate and provide feedback for the development of marketing policy, recommended product and product line revisions as well as pricing changes
• Interface with medical, regulatory, legal, communication, and sales team to maximise market opportunities

Market Development

• Execute product launches, create or enhance sales tools, develop and execute tactical programs, and establish distinctive competitive positioning for product line
• Execute the brand plan within the marketing mix (Medical Education / Conferences, Public Relations, Patient Awareness Programs, etc.)
• Make recommendations of 2-3 molecules to be launched every year.
• Recommend knowledge and skills development for team members to the Training Department and ensure it is organised in collaboration with the department
• Complete Sets of Information (SOI) files for products to be launched with ASP file

Stakeholder Management

• Identify new opportunities and cultivate professional relationships with national groups, key opinion leaders, and critical product champions to enhance product promotion further.
• Regular field visits to maintain relationships with customers, KOLs, and industry bodies relevant to the performance of the Business Unit
• Harness relationships and work collaboratively with the following stakeholders:

Internal

• VP Commercial Operations
• CEO
• SVP Business Development & Projects
• SVP Corporate Services
• Other country management team members
• Corporate Services functions (HR, Procurement, IT, Admin, Finance, Corporate Affairs) in Malaysia
• Country Medical, Regulatory & Clinical Affairs, Research & Development functions in Malaysia

External

• Distribution Partners
• Thought Leaders
• Government stakeholders (Ministry of Health & etc.)
• Local industry associations, patient and medical associations

Be with a successful, forward-looking global player to accelerate your career|Work in an innovative environment with opportunity to grow and learn

• At least 3 years pharmaceutical marketing experience.
• Experience in handling a variety of portfolios, especially speciality franchise and government Blue Book will be an added advantage.
• Skills in market research, pricing and reimbursement, and customer advocacy development are plus.
• A strong relationship with key opinion leaders/doctors in the field.
• Possess strong presentation, planning, organisation and analytically skills.
• Strong sense of commitment and dedication, with a sense of urgency to get things done and a results-driven attitude
• Excellent interpersonal and communication skills, both verbal and written.
• Strong team player, adaptable and versatile with the ability to work across different cultures.

Our client is a wholly-owned subsidiary company of a UAE-based group, SciTech International. With over 30 years of experience in the healthcare industry, the company has R&D and manufacturing facilities across the globe. They are currently seeking a Product Manager based in Malaysia.

• Attractive salary package
• Employee benefits

Michael Page