Product Marketing Executive (mandarin Speaker)

Kuala Lumpur, Malaysia

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Roles & Responsibilities

Familiar with company products and participates for product range strategy in Malaysia.
Follow and analyze market trends to position products and pricing strategy.
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy , hosting product training for sales team.
Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Knowledge, Skills, and Experience

Proven experience as a Product Marketing , branding marketing or similar role
Background in design is a plus
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Keen eye for detail
Creativity
Analytical mind and strong quantitative skills

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