Product Marketing Executive
Shah Alam, Selangor, Malaysia
Job Description
About the Company:
Our client is a leader in the home appliances industry. They offer extensive product ranges in the fields of washing, cooking, cooling, small appliances, television and air conditioning. For over 60 years, they have developed a strong relationship with its consumers, based on trust and proximity.
Job Responsibilities:
Duties include:
- Familiar with company products and participates in product range strategy in Malaysia local market.
- Follow and analyze market trends to position products and pricing strategy.
- Develop product marketing strategy including pricing, advertising & product launch.
- Craft compelling messages across marketing channels e.g. landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategy.
- Test marketing product features, releases and ad copy , hosting product training for sales team.
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- At least 2 years of experience in product marketing, brand marketing or related experience.
- Background in design is an added advantage.
- Experience in market analysis and familar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends, etc.).
- Excellent communication skills.
- Meticulous, creative with an analytical mind and strong quantitative skills.
Jia En | 016 266 2236 | jiaen.liong@hunters-in.com
Janice | 016 326 4335 | janice.chan@hunters-in.com
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Job Detail
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Job IdJD985114
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:3200 - 3500 per month
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Employment StatusPermanent
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Job LocationShah Alam, Selangor, Malaysia
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EducationNot mentioned