Job Description

Company Description

OVERVIEW

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world\xe2\x80\x99s third largest communications group in the world. With more than 90,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the \xe2\x80\x9cPower of One\xe2\x80\x9d and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.



Programmatic Strategy:

• Collaborate with the Precision Engagement Lead to develop and execute precision programmatic strategies that align with client objectives.
• Utilize your expertise in programmatic DOOH planning and implementation to create impactful campaigns.
• Demonstrates expertise in media consolidation strategies to optimize campaign reach and effectiveness.
• Proficient in working with 1st, 2nd, and 3rd party data sources and understands how to leverage these data types effectively in precision campaigns.
• Knowledge about data tools and the capability to integrate data seamlessly into precision programmatic strategies

Tools Expertise:

• Have hands-on experience with DSPs like TTD and DV360, and familiarity with Teads, Hivestack, and Yahoo.
• Possesses hands-on experience on the operational side of programmatic, including campaign setup, management, and troubleshooting.
• Proficiency in utilizing advanced features and targeting options within DSPs like TTD and DV360
• Knowledge of audience segmentation and data integration to enhance targeting precision.
• Ability to set up and manage programmatic guaranteed deals, preferred deals, and private marketplaces (PMPs) within DSP platforms.

Relationship Building:

• Build and maintain strong relationships with internal teams and external partners, including publishers and technology providers.
• Foster collaborative partnerships to enhance campaign performance and innovation.
• Develops and maintains strong, long-term relationships with key clients, serving as a trusted partner for their programmatic advertising needs.
• Supports planning teams in client meetings and presentations to discuss programmatic strategies, campaign performance, and future opportunities.
• Identifies opportunities for strategic alliances with internal partners to create case studies and award-winning campaigns
• Actively seeks out and cultivates partnerships with external stakeholders, including publishers and technology vendors to stay at the forefront of programmatic trends.

Product Development:

• Demonstrate entrepreneurial thinking to devise new approaches for selling precision products.
• Leverage existing offerings to create sub-products that cater to specific client needs.
• Ensures that all products meet industry standards, compliance requirements, and client expectations.
• Champions a culture of innovation within the team, encouraging creative thinking and a proactive approach to product development

Tracking and Brand Safety:

• Utilize tracking tools like Campaign Manager to monitor campaign performance and provide data-driven insights.
• Ensure brand safety by working with tools such as DV, IAS, and MOAT.
• Implements best practices for tracking and brand safety parameters to optimize campaign outcomes and maintain trust with clients and internal stakeholders.
• Offers guidance and training to team members on the effective use of tracking and brand safety tools, promoting a culture of data-driven decision-making and compliance

Training and Education:

• Leads and facilitates training sessions and workshops for internal teams, ensuring that team members stay up-to-date with the latest programmatic trends, tools, and best practices.
• Collaborates with external training providers, industry experts, and certification programs to enhance the skill set of the programmatic team and ensure continuous learning.

Qualifications

• Bachelor\'s degree in Marketing, Advertising, Business, or a related field.
• Min 5 years of experience in programmatic advertising or digital media buying.
• Proficiency in programmatic advertising platforms such as DSPs, SSPs, DMPs, and Ad Exchanges.
• Strong analytical skills with proficiency in data analysis tools (e.g., Excel, PowerPoint, etc.).
• Experience with budget management and optimization to achieve campaign objectives.
• A proven track record of successfully managing and optimizing programmatic campaigns for diverse clients.
• Excellent communication skills and ability to work collaboratively in a team-oriented environment.

Additional Information

Our employee benefits package comprises the following:

Generous leave entitlements, including birthday leave, rest day and family care leave.

Office closure for World Mental Health Day 10th October.

Additional company closure for all 4 major festive celebrations

Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

Life and personal accident insurance and group hospitalization and surgery.

A hybrid working schedule and Friday disconnect.

Rest Relax & Recharge - office closure last week of December every year.

Phone allowance

COMPANY VALUES

TRUST is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty. T

TALENT This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client\xe2\x80\x99s business.

TRANSFORMATION True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business. All your information will be kept confidential according to EEO guidelines.

Publicis Groupe