Job Description

Role Overview

We are seeking a

Senior Social Media Marketing Executive

with proven experience in supporting coaches, consultants, and education-based businesses to build strong brands, grow engaged communities, and generate high-quality organic leads through social media.

This role requires excellent command of the English language and the ability to craft persuasive, emotionally resonant content tailored to sales professionals, business owners, and consultants.

The primary focus will be on building sales

coach's authority as a sales coach and thought leader

, with flexibility to also support

Immigration's social media presence

when required.

The ideal candidate is both a

strategic marketer and hands-on content creator

-- comfortable planning campaigns, writing persuasive copy, designing graphics in Canva, and editing engaging short-form videos in tools like CapCut.

Key Responsibilities

Content Strategy & Creation

Develop a

comprehensive content calendar

aligned with business goals, audience insights, and industry trends. Create compelling and educational content (posts, carousels, reels, videos, blogs, LinkedIn articles) that resonate with sales professionals, consultants, and entrepreneurs. Apply

storytelling, sales psychology, and thought-leadership approaches

to craft persuasive hooks, captions, CTAs, and long-form content that drive engagement and conversions. Produce

visually appealing content

-- graphics, short-form videos, infographics -- with a strong focus on engagement and lead generation. Publish a minimum of

5 posts per week

across relevant platforms (LinkedIn, Instagram, Facebook, YouTube Shorts, TikTok, etc.).

Performance & Reporting

Track, analyze, and report

monthly KPIs

including: Social media growth (followers, engagement, reach) Lead generation (quality of inquiries, conversions to discovery calls or sales) Engagement rates (shares, saves, comments, average watch time) Benchmark against competitors to identify gaps and opportunities. Provide actionable insights and recommendations to continuously improve results.

Collaboration

Work closely with Sales Coach to ensure messaging aligns with brand positioning and educational goals. Support Immigration marketing team

(Adhoc)

Media Buying & Paid Advertising (Adhoc)

Plan, execute, and optimize paid campaigns across Facebook, Instagram etc. Conduct A/B testing for creatives, hooks, and CTAs to maximize conversions. Monitor ad performance, track cost per lead (CPL) and return on ad spend (ROAS). Manage advertising budgets and ensure campaigns align with business goals. Report key insights and recommend strategies to improve ad effectiveness.

Requirements

Minimum

3 years of experience

in social media marketing, ideally for

coaches, consultants, or education-based businesses

.

Chinese with strong written English skills

-- able to write in a clear, inspiring, and persuasive style.

Proven

portfolio

showcasing social media content (posts, videos, campaigns), preferably in coaching or consulting.

Ability to craft

compelling ad copy

and collaborate on creative assets (graphics and short-form video).

Proficiency in

graphic design tools (Canva)

and

video editing software (CapCut)

for short-form content (Reels, TikTok, YouTube Shorts).

Strong knowledge of

social media platforms, algorithms, and content best practices

across LinkedIn, Instagram, TikTok, YouTube, and Facebook.

Strong

analytical skills

with the ability to track KPIs and make

data-driven optimization decisions

.

Independent,

highly organized

, and able to manage multiple deadlines in a remote working environment.

Hands-on experience in

running and optimizing paid ads

(Facebook, Instagram, TikTok, LinkedIn) is a plus

If you are interested to apply, kindly submit your updated resume in DOC/PDF format and allow our Consultant to match you with our Clients.

To facilitate the process, please ensure the following details are included in your resume:

Current Address / Location

Current Salary

Reason for Leaving

Expected Salary

Notice Period

Kindly note that only shortlisted candidates will be notified.

Agensi Pekerjaan The Supreme HR Advisory Sdn Bhd

JTK Number: JTKSM 1252

Job Type: Contract
Contract length: 12 months

Pay: RM4,000.00 - RM6,000.00 per month

Benefits:

Opportunities for promotion Professional development
Application Question(s):

12 months contract, ok? Date of Birth, Current location, Current salary, reason for leaving, expected salary, notice period
Education:

Bachelor's (Preferred)
Experience:

persuasive copywriting for coaches: 3 years (Preferred)
Work Location: Remote