Job Description

Contract type: FULL_TIME

Salary: MYR10,000 - MYR13,800 per month + Market Aligned

Location: Kuala Lumpur FULL_TIME

Consultant:

Job reference: 9D71UP-32E1F430

Date posted: 31 January 2024 kuala-lumpur marketing/product-brand-marketing 2024-01-31 2024-03-31 marketing Kuala Lumpur MY MYR 10000 13800 13800 MONTH Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true

A Regional Brand Manager (B2B) job has become available at an international paints manufacturer to join the team in Malaysia.

About the Regional Brand Manager (B2B) Role:
Reporting to the Regional Marketing Manager, you will be responsible for driving product portfolio brand and performance in the steel protection and speciality category for Southeast Asia. You will develop and implement insight-based category roadmaps consisting of innovation projects and relevant marketing activities on the existing portfolio.

Key Responsibilities:

• Develop, adjust and implement plans and targets for the assigned category and ensure that these are communicated and known throughout the regional network
• Manage and develop the category through an in-depth insight of the current and potential application and use of the products, strategic and tactical positioning, and close management of the profitability in order to strengthen the brand as a preferred supplier and create profitable growth
• Ensure that the product portfolio is relevant and fit-for-purpose by managing the regional assortment and offering guidelines, tools and methods for positioning regional and local assortment in order to ensure that we can meet customer\'s needs and expectations
• Create and implement category roadmaps by prioritising and acting as project manager for selected innovation projects and collaborating with sales, R&D, TSS and other relevant stakeholders to ensure that strong positioning and relevance in the market
• Ensure that products in service are maintained and consistent by monitoring use, feedback, positioning and profitability in the market in order to ensure an expected return on investment, quality standards, and brand recognition
• Govern and support local activity by working closely with local sales and marketing networks to ensure the sharing of best practice, knowledge, and potential extended use of local product variations, as well as keep close in touch with the relevant global segment team

To succeed in this Regional Brand Manager (B2B) role, you must have prior brand management experience preferably within the B2B/industrial products segment. Experience in New Product Development (NPD)/Innovation (NPI) is required.

Key Requirements:

• Bachelor\'s degree in marketing or related
• Minimum of five years of related brand management experience in B2B/Industrial/B2C is required
• Experience with managing various stakeholders internally and externally
• Experience in New Product Development (NPD)/New Product Innovation (NPI) is required
• Ability to travel locally and overseas
• High level of interpersonal communication skills with excellent proficiency in verbal and written English
• Ability to manage stakeholders with strong influencing skills
• Strong self-initiative to make things happen and drive results

This organisation is one of the top market leaders in paints and coatings manufacturing. They have a strong presence across the globe with offices in many key countries, especially within SEA and Pacific regions. They have key manufacturing facilities in strategic locations.

If you are an experienced Brand or Product Management professional with experience in B2B/industrial sectors and are looking for a company with a strong work culture and values, this Regional Brand Manager (B2B) job is the role for you.

Apply today or email me at shenjin.tay@robertwalters.com.my to discuss further.

Robert Walters