Job Description

Join a fast expanding organization as a

Regional Brand Manager

and lead the charge in shaping a bold, digital-first brand across Southeast Asia and beyond.

If you're a strategic thinker with a passion for innovation, market expansion, and cross-functional leadership--this is your opportunity to make a global impact.

Key Responsibilities

Brand Strategy & Positioning:

Define regional brand positioning, communication framework, and brand architecture. Develop a 3-5 year strategic growth roadmap aligned with the company's global vision. Lead portfolio strategy including innovation pipeline, SKU optimization, and pack-price architecture.

Marketing & Communications:

Design and implement annual marketing plans across ATL, BTL, digital, and trade marketing channels. Oversee integrated campaigns with a TikTok-first approach, retail activations, influencer engagement, and PR initiatives. Ensure consistent brand identity and messaging across all regional markets.

Commercial & P&L Ownership:

Own and drive topline revenue and bottom-line profitability targets. Collaborate with sales teams to develop trade terms, promotional strategies, and channel plans. Monitor and report on brand performance metrics including revenue growth, market share, consumer penetration, and conversion rates.

Innovation & Product Development:

Partner with the product team in Hangzhou to leverage consumer insights for product claims and packaging design. Translate market trends into actionable innovation briefs for new product development. Manage the full product lifecycle from launch through growth, maturity, and discontinuation.

Cross-Functional Leadership:

Lead a cross-functional brand team comprising social media, trade activation, creative, and sales functions. Serve as a liaison between creative, performance marketing, product development, and supply chain teams. Align brand priorities with finance, HR, and distribution partners.

Market Development & Expansion:

Manage brand growth in initial focus markets (Malaysia and Singapore) with plans to expand across Southeast Asia and global distribution channels. Build and nurture consumer communities via social media, KOL/KOC networks, and trial initiatives. Support international market entry (e.g., US and China) with tailored brand positioning strategies.

Key Requirements

5-8 years of experience in brand or marketing management within

FMCG, beauty, lifestyle, or household care sectors

Experience in successfully building and scaling brands with cross-market and global exposure. Strong expertise in digital-first brand building, including TikTok, Instagram, influencer/KOL engagement, and e-commerce. Solid commercial acumen with experience in

pricing strategy, P&L management, and driving market share growth.

Proven leadership capabilities with the ability to inspire, coach, and align cross-functional teams. Strategic mindset combined with a hands-on, entrepreneurial approach. Fluent in spoken

Mandarin

. This opportunity is available to individuals authorized to work in Malaysia.
Job Type: Full-time

Pay: RM180,000.00 - RM240,000.00 per year

Application Question(s):

Do you have 5-8 years of experience in brand or marketing management within FMCG, beauty, lifestyle, or household care sectors? Have you managed brand positioning and communications across regional or global markets? Are you proficient in Mandarin (Speaking)
Work Location: In person